Marketing Frequency capping

What is marketing frequency capping? Frequency capping is limiting (capping) the number of times (frequency) an advertisement can be shown to a visitor or audience.

If the frequency capping is 20 times, then after an ad has been shown to you 20 times, that ad will not be shown to you again.

This restriction is applied to all websites that serve ads from the same advertising network.

First click attribution

What is first-click attribution. First-click attribution is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion that ultimately takes place.

Facebook ads

What is Facebook ads? An advertising platform developed by Facebook Inc. Facebook has one-third of the world population which is about 2 billion people. With such a large audience, every business is bound to find their customers on the Facebook platform.

Facebook allows you to micro-target your exact customer based on demographics, age, sex, race, country, zip code, job titles, interests, movies, behaviors, buying habits, and many more other specific targeting options.

External website links

What is External website links? Links that point from other domains to your website or from your domain to other people’s website.

For example, If another website puts a link on their website that links to your website, then this is considered an external link also known as inbound links.

In the same fashion, if you put a link on your website that sends your visitors to other people’s website, this is also an external link.

Marketing Exit %

What is Marketing Exit %? Exit % is the number of people that exit from a particular webpage of set of webpages in your website.

It is calculated by the (Number of exits)/(number of pageviews) for each page or pages.

In simple terms, exit % is how many people left your website from this particular page or from this set of webpages.

End action rate

What is End action rate? End action rate measures how effective your campaigns are at prompting your audience to complete a goal.

Examples could include

- Campaigns that result in a high number of leads or wins.

- Campaigns that generate positive events like social engagements or

contact requests.

- A reduction in negative events like bounces and exits.

When you think of end action as a conversion activity, then examples include

- sale

- a lead generated,

- a download,

- a video view,

- a form completion,

- A quiz taken

- And much more.

Email unsubscribed

What is Email unsubscribed? Email Unsubsribed The number of people who unsubscribed from your email messages. Basically the number of people that said they do not want to receive messages from you any more. Everybody has the right to unsubscribe from any email list. It is their legal right and it is the law.

This is why you have to include an unsubscribe button or a clear path for people to opt out of your emails at the footer of your email message. Not including an option for people to unsubscribe is against the law and it will increase the number of spam complaints you get which could get your banned from email service providers.

Email Service Provider (ESP)

What is Email Service Provider (ESP)? An email service provider (ESP) is a company that offers email marketing or bulk email services. When you want to send an email to 5000 people, you cannot use your gmail or yahoo email account.

This is because personal email providers like google and yahoo will block your email because they think it is spam and you won’t be able to send your email.

With ESPs, you can send an email to 5000 people with the click of a button.

Examples of ESPs include

- Constant contact

- Mailchimp

- Getresponse

- Aweber

- And many more

Email open rate

What is Email open rate? Email open rate is how many people opened the email you sent to them. For example, if you send 5000 email, and 4000 people opened it. Your email open rate is 80%

Here is the math broken down.

Email sent. = 5000

Email opened = 4000

Email open rate = 4000/5000 = 0.8

Open rate percentage = 0.8*100 = 80%

Email marketing

What is Email marketing? Email marketing is the act of sending a commercial message to a group of people using email. Every email that you send to your subscribers, customers, is email marketing.

It could be sending them a receipt for their purchase, sending them a monthly newsletter, or sending them a thank you notice. All of it is considered email marketing.