How does Dell's Channel group manage sales conflict with direct sales? Listen to an interview with Jim Defoe from Dell’s channel group in US and Canada, as he talks about how conflict is resolved, the processes, and how everyone can win in the sales cycle. (8 minutes)

In challenging economic times, channel partners are looking for every source of revenue, and at internal costs. This podcast features Paul Shaffer, a Director in Dell's Global Channel group. It focuses on ways channel partners can increase profitability -- even in a difficult economy -- by streamlining operations and simplifying their channel vendor relationships.

America's Channel lead Greg Davis talks about How Dell's Channel strategy is better for partners in challenging economic times, and how this simplified strategy makes it easier to make money.

As credit markets tighten, channel partners might be scrambling to find new or different sources of financing. Michael Buck, European Marketing Director for Dell's PartnerDirect channel program, discusses the market, trends and financing options, as well as the impact different compensation strategies have on partner profitability.

For more than a year, Dell has been talking about the need to simplify IT, and has released many solutions around this strategy. But many channel partners ask how simplified technology will help them stay profitable in challenging economic times. Dell Global Solutions Strategist John Dietrich talks about simplified IT and what it means in the channel.

Are Dell Certified channel partners more productive that non-certified? Listen to this podcast with Bob Skelley,

Director of Global Enterprise Architecture for Dell’s Global channel group, as he discusses the types of certification, how it works, and more importantly, the benefits to your business.

In every program there is bound to be channel conflict. So what is Dell doing about it? Listen to an interview with Dell’s Erik Dithmer, GM for SMB Americas, as he talks about how Dell manages potential sales conflict between channel partners and the rest of Dell’s business.

Challenging economic times are showing up in many channel programs. Most are stalled or shrinking – except Dell’s PartnerDirect. In fact, according to this interview with Greg Davis, head of Dell’s Global Channel Organization, Dell is actually investing in its channel program at a time when others are pulling back. That, plus simplified products and a program that was specifically built from the ground up to lower administrative costs, makes the value proposition of Dell’s PartnerDirect even more relevant in today’s market. In this podcast Greg has his own opinion, and invites your thoughts. (8 minutes)

Rich Felice, part of Dell’s global channel organization, talks to channel partners every day. So we had a chance to sit with him and talk about today’s market, and ways successful channel partners find sales opportunities. How can you turn a “no” to a “yes?” And more importantly, how can a channel partner engage in the right kinds of sales conversations that yield sales and services engagements? Rich provides his view (12 minutes)

At a time when some vendors are pulling back on their channel programs, Dell seems to be going the opposite way, or so says Steve Brown, partner at Rev2 Technologies and a part of Dell’s PartnerDirect program. Surprisingly, the benefits of the program and relationship with Dell are even more valuable than the technology. Find out where Steve sees opportunity and how you can turn this into opportunity for your company.