Episode 075
Smart Money
Well met wide world here on our ongoing Crowd Creation, Daughter of Godcast, Episode 075, Smart Money.
I’m loving this chapter of the movie, the making and the feedback. Scenes and components sketched out years ago, (or maybe last week) are tuned up and set loose upon the world, the world wild web, that is. How fun, how essential. I am fascinated and often surprised by your experience. Hints about how to clarify and enhance scenes, new ideas. Thank you.
Episode 074, Twelve Mediatronic Ads received feedback from just three dedicated collaborators – James, Seamus and Judith.
Not much feedback IS feedback!
Maybe Twelve Mediatronic Ads just sucked. Is there another explanation?
Test screening on the internet is exciting, because our content has to be ultra compelling. This not in a darkened movie theater, you are not a captive audience. There’s so much else going on, so many other posts, feeds, a smorgasbord of seductions. DOG’s scenes have to be more intriguing and magnetic than everything else, if they’re going to capture any cognition. But the flow of feedback is not just about a scene’s awesomeness.
Sparse feedback could mean the presentation is ineffective – the video might be glitchy, slow to load or my request for feedback could be obtuse and confusing. And/or, the content might be totally inappropriate for the social media platform – too long, too subtle or in conflict with the prevalent aesthetic. There’s a lot of mights to consider.
If we offer a scene and there’s not much response, I can’t immediately assume the content is awful or that no one loves me. This is detective work, observing and tweaking, optimizing for response. The nuts and bolts of getting feedback are as important as the feedback itself.
Twelve Mediatronic Ads was likely too long and didn’t have enough context. I wonder… if the ads had appeared on refugee relief boxes, either in an empty hallway or behind Christina or Gerry, would feedback have been more abundant? This will be fun to revisit.
We’ve requested feedback on 4 scenes, 2 under 15 seconds and 2 over 2 minutes. On Facebook at least, shorter chunks are more likely to be watched and commented on. The scene with the most feedback so far, Open Season is a free standing miniature story, with a hero, a challenge, and a transformation. That might have helped too.
Social media platforms are diverse. As an artist and designer, I feel Facebook is a horror show, an addictive, sluggish time suck, but many of my family and friends are there. Even so, only a small percentage of my family and friends are also the audience for Daughter of God. She’s wanting more nerds, freaks, iconoclasts, mavericks, tilters at windmills, dreamers, utopians, troublemakers. There are scads of social media platforms specifically for artists and geeks. We’re headed there, stay tuned.
Feedback
As of Monday January 29, for Twelve Mediatronic Ads Facebook reports 51 views for 36 minutes. Since the video is 2 minutes long, 36 divided by 2 equals only 13 people, which means most of the 51 viewers didn’t watch to the end.
89 people saw the post on Ello with one like by Darren John, a nifty muralist based in London. I can’t tell how many watched the video on Ello, but Darren likely did, so thanks Darren!
Vimeo had 8 plays and 19 impressions for a 42% play rate, best so far, oddly enough. 86% watched to the end, or 6.8 people. Open Season still rules, with 100% of Vimeo watchers staying until the end.
Seamus opined via dog.movie…
07 is my favorite, probably because of the rhyme. 10 is the most disturbing, because it implies that no progr