David Kincaid is a branding and entrepreneurial guru, founder of Level5 Strategy, and the former Chief Marketing Officer at Corus Entertainment and Labatt. David shares his incredible story that includes drumming his way through University while offering you insights, ideas and strategies on what it takes to build brands, including your own, that stand the test of time.

And what does Pamela Anderson have to do with all this? You will have to listen to find out.