In this episode, David Lorenzo talks about why networking is the “fool’s gold” of marketing, how to get new clients with no marketing budget, and how marketing a service-based business is different from marketing a product-based business. David also shares the one question people need to ask to close a deal in 60 seconds.

In this episode, David Lorenzo talks about why networking is the “fool’s gold” of marketing, how to get new clients with no marketing budget, and how marketing a service-based business is different from marketing a product-based business. David also shares the one question people need to ask to close a deal in 60 seconds.

David Lorenzo: How Business Development and Revenue Growth Works for CPAs

A show dedicated to accountants and bookkeepers who are looking 
to grow their practice. We deep dive into both the theory and the exact steps you need 
to grow your practice in the way you always dreamed. You will learn marketing, sales, 
hiring, management, pricing... everything it takes to scale a practice. The one thing we 
don’t talk about are accounting skills. You already have those. What we do is give you 
business skills.

Business

Management

A show dedicated to accountants and bookkeepers who are looking to grow their practice. We deep dive into both the theory and the exact steps you need to grow your practice in the way you always dreamed. You will learn marketing, sales, hiring, management, pricing... everything it takes to scale a practice. The one thing we don’t talk about are accounting skills. You already have those. What we do is give you business skills.

A show dedicated to accountants and bookkeepers who are looking 
to grow their practice. We deep dive into both the theory and the exact steps you need 
to grow your practice in the way you always dreamed. You will learn marketing, sales, 
hiring, management, pricing... everything it takes to scale a practice. The one thing we 
don’t talk about are accounting skills. You already have those. What we do is give you 
business skills.

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David Lorenzo: How Business Development and Revenue Growth Works for CPAs

David Lorenzo: How Business Development and Revenue Growth Works for CPAs

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