On today's episode, Seth speaks to David Meerman Scott, American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR, about Creating Passionate Fans for your Business. 

David is a Top marketing speaker who inspires transformation in people and their businesses around the world. His expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies. David has a true global mindset born from ten years working in countries outside of the U.S. and as an international speaker in over 40 countries and on all seven continents.

People rely on David's sales and marketing strategies and tactics to grow their businesses. His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. David's high-energy presentations – using bold images, video, fresh ideas and success stories to energize audiences – inspire people to set old ideas and fear aside and use new sales and marketing strategy tools to achieve real, measurable, no-cost results.

David's newest Wall Street Journal bestselling book "Fanocracy: Turning Fans into Customers and Customers into Fans" (written with his daughter Reiko) is generating buzz around the world. "The New Rules of Marketing and PR", David's international bestseller, is now in a new 6th edition with more than 400,000 copies sold in English is available in 29 languages from Arabic to Vietnamese. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan).

David mentors founders and executives at emerging companies to grow their business using proven sales and marketing strategies.

​David advises emerging companies who are working to transform their industries by delivering disruptive products and services. For example, he has served as an advisor to HubSpot (NYSE: HUBS) since 2007, helping the HubSpot team with rapid sales and marketing strategies that have grown the company from early startup to more than 60,000 customers in 90 countries. In past advisory work, he contributed to successful exits of four companies and his current portfolio includes about a dozen companies.

More about David here,

https://www.davidmeermanscott.com

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