The Expectation Effect: How your Mindset Can Change Your World (Henry Holt, 2022) is a journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you. What you believe can make it so.

You’ve heard of the placebo effect and how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power and deadly importance of the expectation effect―how what we think will happen changes what does happen.

Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say seeing is believing but, over and over, Robson proves that the converse is truer: believing is seeing.

Sine Yaganoglu

Having trained as a neuroscientist and bioengineer, I switched to industry following my PhD at ETH Zurich and have been working in innovation management and diagnostics. Besides reading about science, innovation and entrepreneurship, I have become interested in the scientific and cultural aspects of parenting and motherhood since welcoming my first child.

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