DEALER TALK

Welcome Back! 

I recently did an interview on the @carguycoffeepodcast and it was so much fun that I wanted to share that vibe here with you all! 

If you have not done so, follow my homies and show them some love. 

https://carguycoffee.com/ 

https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687

https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDIwNzA4Mi9lcGlzb2Rlcy9mZWVk

https://open.spotify.com/show/3HtJHnXWxYHjBOWB5J6ooy?si=bJQICKOyRcqY_8zbyUcRrg&nd=1

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Do you ever experience FOMO? That is, the fear of missing out on something? In this episode we explore the idea of FOMO with Automotive Marketing Pros Mike Columbus, Jonathan Dawson, Ryan Gerardi, Cameron Moore, and myself in a discussion about the new audio drop-in app Clubhouse.

Clubhouse is an audio-based social media app. The company describes itself as “a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”

The app has now gone viral in the automotive community, at least among iPhone users because Clubhouse is only available on iOS. That is expected to change soon.

The original discussion was streamed live last month on the Mobility Tech & Connectivity Show.

This episode was produced by Ryan Gerardi from AutoBurst Media who also produces the AutoConverse Podcast. Ryan guides you in this episode through the discussion, letting you hear from each panelist what their experience with Clubhouse has been like, and how they see utilizing it in the time to come.

There is a general consensus that the app offers a much-needed change in the way we connect in our industry.

Welcome Back!

This week, I sit down with Ross and Ben from Holt Recruitment across the pond to talk about hiring during the pandemic and some of the ways dealers need to evolve to accommodate in the new landscape.

There has been a lot of talk about the impact on the sales side; this episode is all about what to do internally to make sure we are doing what we can to impact our teams!

Time highlights:

6:00 The impact of covid for online purchases in other markets 

18:00 How are dealers changing their hiring practices during the pandemic

23:00 Hiring via zoom. How has that changed the game 

28:00 Why video matters. 

31:00 Hiring technician during the pandemic 

43:00 Five years 

Connect with Ross:

LinkedIn: https://www.linkedin.com/in/ross-goode-8a6553112/

Email: [email protected]

Mobile: +44 7720 824089

Website: https://www.holtrecruitment.com/

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Check out this special episode! 

Welcome Back!   

This week I sit down with Tyler Champagne from heated seats to talk business! Such a great perspective of the auto retail space and how to provide value to our dealer community.  

Time highlights:  

14:00 Tyler's approach to content creation  

18:00 Local social media posting strategy  

20:00 Focus on your local market  

23:00 Delivery social media post with a twist  

25:00 Identifying people in your team that will thrive on Social Media  

42:00 Are we truly disrupted as an industry. 

50:00 Five years   

Connect with Tyler:  

LinkedIn: https://www.linkedin.com/in/tyler-champagne-269174b0/

Podcast: https://heatedseatspodcast.libsyn.com/website

Email: [email protected]  

Also, don’t forget to check us out at our website and on the following platforms:     

Facebook: https://www.facebook.com/Dealertalk/      

Instagram: https://www.instagram.com/dealertalk/        

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber        

Twitter: https://twitter.com/TalkDealer        

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!    

In this week's episode, I interview my good friend Ryan Gerardi from the AutoConverse Podcast, where we talk about several topics, including some solutions we have used in the past that might be beneficial in your store!    

Time Highlights:   

15:00 Blogging for SEO   

23:00 Permission Marketing   

32:00 Using Events in GA 

33:00 Why You Are Not Getting More Leads from Your Website Activity   

39:00 Is Your Website Crowded?   

43:00 I mispronounced the website company here! Ugh. Its 3,2,1!   

49:00 Introducing AskOtto  

63:00 Next Five Years!   

Links to the sources mentioned in this session:   

https://www.runmylease.com/  

https://www.321ignition.com/  

https://www.urbanscience.com/  

http://contentmotive.com/4-reasons-dealerships-need-blogs/    

Connect with Ryan:   

LinkedIn: https://www.linkedin.com/in/rgerardi/detail/contact-info/ 

Phone: 708-277-9631  

Email: [email protected]  

Twitter: https://twitter.com/AutoConverse 

Website: https://autoburstmedia.com/ 

Blog: https://autoconversion.net/autoconverse/ https://autoconversion.net/ 

Also, don’t forget to check us out at our website and on the following platforms:        

Facebook: https://www.facebook.com/Dealertalk/     

Instagram: https://www.instagram.com/dealertalk/       

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber       

Twitter: https://twitter.com/TalkDealer       

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/          

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!  

Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook!  

Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer.   

Time highlights:  

1:30 Yearly recap. Hoa re thing going fifty thousand view  

7:00 The long term impact of COVID on the automotive industry   

17:00 How the price is never a good value proposition for your business  

19:00 Recent enhancements for the automotive space on Facebook   

32:00 Why the new changes should not impact your activity on Facebook   

45:00 Next five years...with a twist   

Connect with Bob:   

LinkedIn: https://www.linkedin.com/in/boblanham/  

Facebook: https://www.facebook.com/bobhlanham   

Facebook Automotive group: https://www.facebook.com/groups/automarketingcollective   

Also, don’t forget to check us out at our website and on the following platforms:  

Facebook: https://www.facebook.com/Dealertalk/    

Instagram: https://www.instagram.com/dealertalk/     

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber     

Twitter: https://twitter.com/TalkDealer     

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/       

Thank you for tuning in and as usual, we will TALK later!

Welcome back!   

How critical is merchandising in the digital world we live in? 

I got to tell you now more than ever we can't afford to MISS in this department.   

During this interview, I had the pleasure of speaking with one of the most innovative people in the industry, Phill Penton, the CEO of Xcite automotive has really taking things to next level and you need to listen to this session for a full understanding at just how much!   

Time Highlights:   

3:00 Why outsource your merchandising efforts?   

5:00 How critical is merchandising in the digital age?   

13:00 Why 360?  

17:00 The metrics 360 provides that tell a better story  

26:37 Hox excite automotive impacts the bottom line   

33:00 Next five years  

Request Demos here:  

Xcite Automotive https://www.xciteauto.com/   

ReconLogic http://reconlogic.com/ 

Carstudiospro https://carstudiopros.com/contact/ 

Connect with Phil:  

LinkedIn https://www.linkedin.com/in/philpenton/   

Email: [email protected]  

Twitter: philpenton  

Also, don’t forget to check us out at our website and on the following platforms:   

Facebook: https://www.facebook.com/Dealertalk/   

Instagram: https://www.instagram.com/dealertalk/    

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber    

Twitter: https://twitter.com/TalkDealer    

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/     

Thank you for tuning in and as usual, we will TALK later!

Welcome back!   

We have #yourhondameg on the program and we cover several interesting topics including career development, social media selling, covid, and being a woman in the industry.  

I enjoyed this conversation very much and I appreciated Megahnas's perspective on the industry and where we are headed.   

Time Highlights:   

4:00 Starting out in the sales role   

9:00 Training and development   

13:00 Being a woman in the industry   

15:00 Deciding to go all-in on social media   

25:00 Measuring results on Social Media   

35:00 Personal results from social media efforts   

45:00 Side benefits of Social Media efforts   

48:00 Meghan's perspective on COVID and the direct impact on her.   

53:00 Meghan's parting thought    

56:00 Next five years   

How to reach out to Meghan:   

LinkedIn: https://www.linkedin.com/in/meghan-brazil-your-honda-meg-0925b2117/ 

Email:[email protected]  

Facebook: https://www.facebook.com/watch/your.hondameg/   

Instagram: https://www.instagram.com/your.hondameg/   

YouTube: https://www.youtube.com/user/megbrazil13 

Mobile: 705.257.0765  

Also, don’t forget to check us out at our website and on the following platforms: 

Facebook: https://www.facebook.com/Dealertalk/  

Instagram: https://www.instagram.com/dealertalk/   

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   

Twitter: https://twitter.com/TalkDealer   

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/   

Thank you for tuning in and as usual, we will TALK later!

Welcome Back! 

I have Jeff Bounds on the program talking to us about his new venture after departing from Cardone Automotive Resource (C.A.R) and what a great session we have. 

If you are truly looking for ways to level up you need to check this session out for some straight-up #wisdom 

Time Highlights: 

5:00 The power of a mentor 

15:00 Are you a master of your craft? 

26:00 Biggest downside when it comes to development in the auto retail space 

35:00 The value of role-playing for professional development 

40:00 Are you holding yourself accountable? 

54:00 Next five years

Connect with Jeff: 

LinkedIn: https://www.linkedin.com/in/jeffbounds/detail/contact-info/

Website:  https://jeffbounds.com/

Facebook: https://www.facebook.com/therealjeffbounds 

Twitter: https://twitter.com/jeffbounds

Mobile: 301.955.6704 

Also, don’t forget to check us out at our website and on the following platforms:    

Facebook: https://www.facebook.com/Dealertalk/  

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer  

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ 

Thank you for tuning in and as usual, we will TALK later!