DEALER TALK

Welcome back to another episode of the Dealer Talk Podcast (S6E2)! This week, returning to the studio, we have Owen Moon, co-founder of Fixed-Op's Digital. Owen shares some top insights for the dealer service departments during these unprecedented times!    

I, personally, am excited about Owen's fixed ops video solutions. It's time we give more personality to the service side of the business, and Owen has some great ideas.     

Time Highlights:    

7:04 Biggest impact dealers faced on the fixed ops side during COVID    

14:00 The disproportionate balance between marketing efforts for sales and service    

21:00 Video marketing strategy for fixed ops    

32:00 Traditional marketing place for fixed ops in today's landscape    

36:00 Getting your customer base to schedule more appointments    

40:00 Text marketing for the service side of the business    

45:00 Next five years    

How to connect with Owen:    

LinkedIn: https://www.linkedin.com/in/owen-moon/    

Website: FixedOpsDigital.com   

Email: [email protected]   

Mobile: 605.376.0195  

https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here   

https://lps.foureyes.io/free-trial?feac=ALL6TT    

Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:  

Website: https://dtvms.net/   

Facebook: https://www.facebook.com/Dealertalk/   

Instagram:  https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   

Twitter: https://twitter.com/TalkDealer  

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/     

Thank you for tuning in, and as usual, we will TALK later!

Welcome back! Wow, another season. I am excited to be back having great conversations and learning from some fantastic people.

Season 6 is opening with Lou Ramirez, A.K.A. The Car Guy, and what a way to get it going. Lou is one of the most hardworking people in the business! I cannot wait for you to learn about his journey and the insights he shares in Episode 1.

Here is how you can connect with Lou:

LinkedIn: https://www.linkedin.com/in/lou-ramirez-508246198/  

Website: https://carguycoffee.com/  

Mobile: 270-268-5386

A special shout-out has to go to  https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here 

https://lps.foureyes.io/free-trial?feac=ALL6TT

Noteworthy time highlights: 

11:06 the positive side of COVID 

22:16 The salesperson perspective during these times 

30:16 Customer Service is the bottom line  

36:00 Strategy for current market value spike of inventory 

41:00 What is the trade-in plan 

47:32 Next five years 

Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:

Website: https://dtvms.net/  

Facebook: https://www.facebook.com/Dealertalk/  

Instagram:  https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer 

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/   

Thank you for tuning in, and as usual, we will TALK later!

Welcome Back!

Tune in to our last episode of season 5, man; I can not believe that I have been able to keep this going for this many seasons.

What a great guest to close things off! Non-other than Fred Lennart's, the "Sub-Prime Hero," what can I say? Great conversation, and you need to listen to the whole thing!

Time Highlights: 

10:00 Why process can help us regain market share from Carvana and Vroom 

19:00 How has covid impacted sub-prime lending 

27:00 How banks have reacted to the market conditions 

31:00 Fred's perspective on starting the #carguycoffee podcast 

41:40 Podcasting for dummies (LOL) 

44:30 #carguycoffee podcast in Digital Dealer 

49:10 Fred's five core values 

51:17 Five Years 

By the way, if for some insane reason you are not listening to the #cargucoffe podcast, STOP1 what you are doing and go check it out right now.

Website: https://carguycoffee.com/

Podcast: https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687

Connect with Fred here:

LinkedIn: https://www.linkedin.com/in/fredrickl/

Facebook: https://www.facebook.com/subprimehero

Mobile: 270.872.9277

Email: [email protected]

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://dtvms.net/  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram: https://www.instagram.com/dealertalk/   

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/    

Thank you for tuning in and as usual, we will TALK later!

Welcome Back! 

Are you thinking about how last year's events have impacted your customer loyalty? If you have not done all that you can to educate and inform your customer base during these times, you will probably be lighter on the DMS side when the dust settles.

Check this very insightful conversation with Felicity where we talk about what customer retention means now.  

Time Highlights: 

07:00 The reward of helping others

12:00 Why do dealers lose customers during these times? 

24:00 Think about future business as well

27:00 Target the right audience with the right message 

34:00 Reward loyalty

37:00 Why omnichannel is the way of the future

42:00 Build your brad 

48:00 Next five years 

Connect with Felicity: 

LinkedIn: https://www.linkedin.com/in/felicity-marontate-3033b7139/detail/contact-info/ 

Website: https://vicimus.com/ 

Phone: 416.504.7038

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://dtvms.net/  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram: https://www.instagram.com/dealertalk/   

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/    

Thank you for tuning in and as usual, we will TALK later!

Welcome Back! 

This week we talk to Daniel Bompadre from Fusion Zone Automotive and it is a great conversation. Not only are you in for a value-packed session but it is our 100th episode! It's been a few months since we recorded our last sessions and I can't think of a better way to get back to learning than this conversation.   

Time Highlights:   

09:00 The future of third parties and the impact for dealer digital presence.   

18:00 Why behavior is the best metric to look for and not traffic.   

20:00 Why we need to have a true analytical position within each dealership.  

25:00 Be careful of bundles, you might be duplicating efforts.  

33:00 SEO vs. SEM for long-term success.   

45:00 The importance of reviews and responding to them  

56:00 Brand message is the key   

Links to learn more about Fuzion Zone:   

https://www.fzautomotive.com/   

Demo: https://www.fzautomotive.com/contact/   

Connect with Daniel:   

LinkedIn: https://www.linkedin.com/in/daniel-bompadre/   

Email: [email protected]   

Also, don’t forget to check us out at our website and on the following platforms:  

Website: https://dtvms.net/  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram: https://www.instagram.com/dealertalk/   

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/    

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!

This week I sit down with Forest Ward from Call Drip and we are talking about lead response time. It is such a simple concept but one that plays a huge role in today's digital landscape. If marketing is the message, then how we prepare to respond to the activity generated from that message is an area we can look to for increased closing percentages!

Time Highlights:

02:00 Consumer shopping transitions

10:00 Where are we missing opportunities when it comes to handling leads?

12:00 If marketing is the message then how are we handling the aftermath of that message?

16:00 How much salesmanship should our BDC departments have?

19:00 The salesman of the future

21:00 Accommodate customers on how they want to do business

25:00 Calldrip product presentation

52:00 Calldrip live demo

Visit Calldrip here https://www.calldrip.com/

Request a demo with Calldrip here https://www.calldrip.com/schedule/

Connect with Forest:

LinkedIn: https://www.linkedin.com/in/forest-ward-89597185/

Email: [email protected]

Mobile: 801.634.9122

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://dtvms.net/ 

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!

This week I sit back with repeat guest Shawn Armorer and we are talking about several things including having a horizontal approach to decision-making. I really like Shawn’s perspective on this approach and I am very excited to share this session in its entirety with all of you.

Time Highlights:

07:00 A positive outlook on the pandemic

13:00 Database marketing and how important it is

18:00 Horizontal decision-making

22:00 How the pandemic has pushed progress in the industry

25:00 Brand message in the car business

31:00 What it takes to stand out in the automotive retail space

37:00 Hiring practices after the pandemic

45:00 Next five years

Connect with Shawn:

LinkedIn: https://www.linkedin.com/in/shawn-armorer-b6200a46/

Email: [email protected]

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://dtvms.net/ 

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!

This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.

Time Highlights:

04:00 Google Analytics for Dealerships

11:00 The importance of analytics

16:00 Pinpointing your marketing

19:00 The main issue with multichannel marketing

26:00 How third-parties leverage Facebook to drive more website visits

29:00 Are we going to see Facebook ad saturation or are we all ready?

33:00 Is Facebook and Google enough for dealers when it comes to marketing?

44:00 Next five years

Links to several things mentioned during the podcast:

https://www.lotlinx.com/

https://vintv.com/

https://www.lotlinx.com/turnx/

Connect with Jason:

LinkedIn: https://www.linkedin.com/in/jasonmknight/

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!

This week I interview Christine Mitchell A.K.A. The Car Lady! We talk about all things Fixed Ops in a Pandemic landscape. We are tackling questions like how has the pandemic impacted the service side of the business? Is there a long-term impact that dealers need to consider? What about the ownership journey? And many more.

Tune in to this episode in its entirety for some take-aways that you can implement at your store today!

Time Highlights:

03:30 The impact that pandemic has had on the service side of the business.

11:00 Are Advisers salespeople and should we treat them as such.

15:48 Should we try to set up the first service visit at the time of purchase, why or why not?

19:00 How can your dealer stand out from the crowd

20:00 Idea on how to leverage Carvana and Vroom buyers

23:00 You sold a car, now what is next?

39:00 Next five years

Connect with Christine:

LinkedIn: https://www.linkedin.com/in/christine-mitchell-67364920/detail/contact-info/

Facebook: https://www.facebook.com/TheCarLadyCanada

Website: https://www.thecarlady.ca/

Twitter: https://twitter.com/iamthecarlady

Email: [email protected]

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

Welcome Back! 

This week I sit down with Tim Wilson, Founder of Digital Footprint to talk about data and marketing and how this is rapidly changing for auto dealers. I am very excited to share this episode and my sincere hope is that as many decision-makers as possible can get exposure to insights in this interview so that they can start adjusting internally accordingly. 

Time highlights: 

03:00 The main problem for dealers in today's landscape  

13:00 The problem with attribution in today's landscape 

23:00 Marketing science

31:00 Leads 

37:00 Dealers website experience 

43:00 Google My Business 

57:24 Five years 

Connect with Tim:

Website: https://www.digitalfootprint.biz/ 

LinkedIn: https://www.linkedin.com/in/tim-wilson-299125b/ 

Email: [email protected]

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!