DEALER TALK

Welcome Back! 

In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.   

If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune-in to the entire episode.

Link to the dealer guidebook 2.0  http://services.google.com/fh/files/emails/dealers_guidebook_2.0_narrative_email.pdf 

Link to the web developer to the Google My Business API  https://developers.google.com/my-business

Time Highlights:   

3:00 Should dealers post content on their GMB related to the current landscape?   

8:00 Are you posting inventory, service specials, and parts to their respective GMB's?   

12:00 Why you need to think more local; i.e. searches with the term "near me"  

22:00 Google analytics best practices  

28:00 Should dealers hire a data analyst for their dealerships?   

30:00 How to think about SEM and social efforts together!   

32:00 Next five years

How to connect with Lissette:   

LinkedIn: https://www.linkedin.com/in/lissette-gole-3264b42/ 

Email: [email protected]  

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/  

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer 

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!   

Great session this week with Scott Wain on the development side of the business. Such an amazing industry and yet the stigma and turnover still remain.   

If you are looking for some ideas on what you can do at your store to connect with your staff and get the most out of them this a great place to start!

Time Highlights:  

6:00 We expect greatness but we don't prepare for it!   

15:00 is your team practicing on your prospects?   

21:00 How does a leader help his team members become successful?   

31:00 Co-Op funding, not training...What?   

40:00 Digital retail rant!   50:00 Long term perspective of the business   

51:00  Next five-year question  

Connect with Scott: 

LinkedIn: https://www.linkedin.com/in/scottwain/  

Mobile: 519-636-7727   

Email: [email protected]  

Twitter: ScottWain   

Also, don’t forget to check us out at our website and on the following platforms:    

Facebook: https://www.facebook.com/Dealertalk/  

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer  

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ 

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!   

If you are in sales, especially in the car business social media is the surest way to connect with more potential buyers.   

The main object salespeople face is obscurity! and the quickest way to make yourself known is to create content that talks about how you solve a problem and fulfill a need.   

In this week's session, I have the pleasure of interviewing Paul Long #TheDodgefather himself to talk about how his social media game has turned him into an authority in his space and how his initiatives are paying dividends every single month.  

 Time Highlights:   

2:00 The start of the #TheDodgefater journey  

8:00 The fear of posting content   13:00 Content volume strategy  

18:00 Why Social Media   

22:00 Sales vs Management   

32:00 How social media helps combat the stigma of the car business   

35:00 Next five years   

Connect with Paul here:  

LinkedIn: https://www.linkedin.com/in/paul-the-dodgefather-long-b21698a5/detail/contact-info/ 

Facebook: facebook.com/TheDodgefather/   

Mobile: 226.232.4850 (International - Canada)  

Email: [email protected]  

Twitter: https://twitter.com/PaulLongz   

Instagram: https://www.instagram.com/explore/tags/thedodgefather/top/?hl=en 

Also, don’t forget to check us out at our website and on the following platforms:    

Facebook: https://www.facebook.com/Dealertalk/  

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer 

 LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ 

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!   

How valuable is your GMB? In today's landscape you Google My Business is making the difference between consumers find your dealership as well as getting information that aids in the decision o visiting your dealership or not.

Check out the latest session of the podcast where Eric Miltsch, Co-Founder and Director of Marketing at dealer team works where we are looking at some real-life examples from a store that I currently working with.   

Time Highlights:  

3:30 Why is GMB so important in today's landscape  

4:39 How GMB helps you not just digitally but also with in-person visits  

10:30 How local directories impact your Google exposure  

20:20 Why GMB is a competitive advantage in today's digital world  

32:05 Why you should have a separate GMB for your service department  

56:13 Next 5 years and why

Here is how you can connect with Eric:   

LinkedIn: https://www.linkedin.com/in/emiltsch/detail/contact-info/  

Email: [email protected] 

Mobile:585.704.8841  

twitter: emiltsch

Schedule a demo here: https://www.dealerteamwork.com/schedule-mpop-demo/   

Also, don’t forget to check us out at our website and on the following platforms:  

Facebook: https://www.facebook.com/Dealertalk/ 

Instagram: https://www.instagram.com/dealertalk/ 

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer 

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

Welcome Back! 

In this session, I speak with Tom Gregg, founder, and president of Vehicle Acquisition Network (V.A.N) regarding the current inventory acquisition dilemma as well as overall best practices that you can use in your day-to-day set up. 

Time Highlights: 

2:47 Current inventory landscape 

11:54 How to prepare for the future 

21:15 Best practices 

26:00 The auction evolution 

37:00 Next five years 

Connect with Tom: 

LinkedIn: https://www.linkedin.com/in/tom-gregg/ 

Website: get.acquirevehicles.com 

Email: [email protected]

Twitter: tomgregg1

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

Welcome Back! 

I am so excited about this session. I sit down with Steve Rabinovici, chairman of the business funding group to talk about the SBA and in particular how you can leverage this information.   

Right now there is a lot of opportunity for those who are looking at the market the right way.  Make sure to tune-in and learn if this can be what you have been waiting for to level up!  

Time Highlights:  

2:15 What is the SBA  

06:00 How the financial landscape has changed in lending   

14:00 Is now a good time to expand?   

18:00 The impact of cashflow   

31:25 Next 5 years and why  

How to connect with Steve and SBA funding:   

LinkedIn: https://www.linkedin.com/in/stevenrabinovici/  

Phone Number: 407 920 6717 

Email: [email protected] 

SBA Funding Contact Phone Number: 646.699.1400  

SBA Funding Email Adress: https://sbafunding.com/

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!   

This week I interview Andrew Lemoine in an unscripted conversation that takes a very interesting turn. Andrew brings some very insightful perspectives on sales, the industry, digital retailing, and many more.   

Tune-in for a great conversation on many fronts of the automotive industry!   

Time Highlights:  

5:30 Leaving the industry to make a difference   

17:00 The stigma in the auto industry   

26:00 Business development impact in the auto industry   

36:00 What to invest your time into to gain more professional knowledge   

45:00 How digital retailing is creating distrust  

59:00 Next 5 years   

Connect with Andrew:   

LinkedIn: https://www.linkedin.com/in/igotsold/  

Website: https://www.carloanscanada.com/  

Email: [email protected]; [email protected]

Also, don’t forget to check us out at our website and on the following platforms:      

Facebook: https://www.facebook.com/Dealertalk/     

Instagram: https://www.instagram.com/dealertalk/     

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   

Twitter: https://twitter.com/TalkDealer     

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/      

Thank you for tuning in and as usual, we will TALK later!

Welcome Back!  

 In this session, I have the opportunity to talk with Glenn Lundy, founder of the #riseandgrind movement.   

We talk about the current landscape, motivation, how to leverage social media to gain more wins, and other topics very relevant to the auto industry!

Make sure to check this episode in its entirety for some value-packed wisdom bombs that you can implement today to improve yourself and help others do the same.   

Time Highlights:   

5:00 Educating consumers is now more important than ever.   

9:35 LEADD in order to get incredible results  

13:55 The professional development road map in the car business 

20:00 How the #riseandgrind movement helped Glenn have massive success as a GM   

28:00 The value of Social Media for Glenn's success as GM   

38:00 Where do you see the automotive industry in the next five years and why?  

Here is how you can connect with Glenn:  

LinkedIn: https://www.linkedin.com/in/glennlundy/  

Facebook: https://www.facebook.com/OfficialGlennLundy  

Facebook Group: https://www.facebook.com/groups/2047481062208168/?ref=pages_group_cta  Website: https://glennlundy.com/   

Instagram: https://www.instagram.com/glenn_lundy/  

Twitter: https://twitter.com/GlennBLundy  

E-book: https://glennlundy.com/the-morning-5/   

Also, don’t forget to check us out at our website and on the following platforms:    

Facebook: https://www.facebook.com/Dealertalk/    

Instagram: https://www.instagram.com/dealertalk/    

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  

Twitter: https://twitter.com/TalkDealer    

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/    

Thank you for tuning in and as usual, we will TALK later!

WE ARE BACK!

The first episode of SEASON 5, and we have a new and improved studio!

I am kicking things off with Steve Zabawa, co-owner of Rimrock Auto Group, and also one of the founders of https://webbuy.com/, which in my opinion, is one of the more complete digital retail tools in the market.

I love that car guys for the auto industry created this tool, and it is one, if not the most, complete D.R. tool I have seen.

If you are in the market for a D.R. partner, someone who gets it and knows the day-to-day operation of running a dealer and making deals happen, you need to check this out.

Time Highlights:

4:35 The current landscape from a leadership perspective

10:25 Is digital retail ready for the masses

22:34 Are O.E.M.'s getting in the middle of the deal with D.R.

29:41 How Web Buy baking feature mimics what a finance manager does during the day

43:33 What are the deficiencies of Web Buy as a D.R. tool

You can schedule a demo here https://demoform.webbuy.com/   

If you want to connect with Steve you reach out to him here: 

LinkedIn: https://www.linkedin.com/in/stevezabawa/  

Twitter: https://twitter.com/zdealer  

Email: [email protected] 

Mobile:406.670.8100  

Also, don’t forget to check us out at our website and on the following platforms:  

Facebook: https://www.facebook.com/Dealertalk/   

Instagram: https://www.instagram.com/dealertalk/   

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

 Twitter: https://twitter.com/TalkDealer   

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!