I had the chance to sit down with Eric Giroux and Logan Nichol from DealerSocket to discuss Precise Price which is a deeply integrated digital retailing platform.  The fact that all online pricing/updates presented by Precise Price are using the same pricing engine that the dealer uses in the store gives this product a very interesting competitive advantage. Especially for dealers who have been using their desking tools for years. Take a minute to listen to my conversation regarding the future of automotive retailing with Eric and Logan.