Over the last few weeks we’ve been discussing the 5 reasons why people don’t buy. Today we’ll be addressing the most common objection you’re likely to get, especially if your product costs more than a person tends to carry in their wallet. “I can’t afford it.”

Sometimes this is just an excuse because you’ve failed to address one of the other reasons people don’t buy. But sometimes your prospect really can’t afford your product. What do you do then? If you’re waiting until the objection is raised before you solve it you’re too late. Today we’ll look at 3 common ways you can make the sale even if someone “can’t afford it”.

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