In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field. 

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

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Find Mary Ann  on LinkedIn: https://www.linkedin.com/in/mary-ann-guglietta-621b40b8 

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In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising. 

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Cassie  on LinkedIn: https://www.linkedin.com/in/cassie-bull-b0658a33/ 

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In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent. 

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Alexis  on LinkedIn: https://www.linkedin.com/in/alexisstembercoulter

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In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production.

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Ilana  on LinkedIn: https://www.linkedin.com/in/ilanagfried/ 

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Heather Elder’s Bio

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In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi’s transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography.

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Madi on LinkedIn: https://www.linkedin.com/in/madi-nauta-999b61119/ 

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Heather Elder’s Bio

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In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry.

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Chris on LinkedIn: https://www.linkedin.com/in/christopherwurst/ 

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Heather Elder’s Bio

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In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production.

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Robyn on LinkedIn: https://www.linkedin.com/in/robynswierk/ 

Find Pete on LinkedIn: https://www.linkedin.com/in/pete-anderson-a689106/ 

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Heather Elder’s Bio

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The 100th episode of the "Dear Art Producer," Heather Elder  welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra’s illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra’s criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections. 

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Sandra on LinkedIn: https://www.linkedin.com/in/sandra-gomez-834b714/ 

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Heather Elder’s Bio

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In this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent. 

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Chris on LinkedIn: https://www.linkedin.com/in/christina-cort/ 

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Heather Elder’s Bio

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In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023.

In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Aggie on LinkedIn: https://www.linkedin.com/in/aggie-ryan-946a56159/ 

More about your host:

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

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