Dear Art Producer

Nelson Luesse is a Senior Integrated Print Producer at Argonaut. He is a native New Yorker who, after a stint in the Navy, settled in the San Francisco area. His first job in advertising was at Goodby, Silverstein & Partners where he worked on Alaska Airlines, Starbucks, and Nike. Now with Argonaut he works on Cricket Wireless, NerdWallet, and the Zebra and enjoys developing his talents in all forms of production, not just print.

In their conversation, Heather and Nelson explore the role of the producer and how some things have changed during the pandemic.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Nelson Luesse on LinkedIn here.

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Le Book

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Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald's, Toyota, Smart and Final and the Purity Coffee accounts.

Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands' product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio space shortages and advice on bidding when they don't know the budget.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Karen Lipker on LinkedIn here.

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LA Photo Works

Le Book

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Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She's got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder.

Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Sari Rowe on LinkedIn here.

More about your host:

Heather Elder's Bio

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Chrissy Borgatta Liuzzi is Sr. Art Producer at Innocean Worldwide. She's responsible for print, digital and social media. She's worked on staff at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles.

Heather and Chrissy talk about how some jobs can be as important as a college education, working on the very first iMac campaign, the experience gained from editorial work and how to be the hub of a team. They also discuss fully integrated productions, working with cost control consultants and advice for making treatments.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Chrissy Borgatta Liuzzi on LinkedIn here.

Mentions:

Webinar: AMA Presents Working Successfully with Production Consultants

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Aragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His career began in Australia and moved to the U.S. 7 years ago. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram.

Heather and Aragorn talk about his initial interest in documentary production and film making, how he's known to be a straight-shooter, what his role involves, producers that do more than just transfer information and remote shooting. They also discuss building and confirming crews, how to make production consultants your partners, paying for treatments and the selection process.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Aragorn Fenton on LinkedIn here.

More about your host:

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

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Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus.

Heather and Sabrina talk about the new rules for attending in-person portfolio shows, her path to becoming an art producer, the producer's role, the challenges of shorter timelines and a reduction in talent, the latest in Covid protocols and what clients are asking for right now. They also predict an increase in productions (especially Pharma) through the end of the year and discuss tips for working with production consultants, treatment fees, the review process and the importance of showing new work.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Sabrina Oliva on LinkedIn here.

More about your host:

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

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Nikki O'Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer.

Heather and Nikki talk about the paths people take to become art producers and what's involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production consultants, how much clients defer to their agency partners during the selection process, developing treatments and how photographers are marketing themselves.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Nikki O'Toole on LinkedIn here.

More about your host:

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

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Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives. At Upshot, she leads creative teams with a focus on design and brand building. She's worked across various industries for clients such as Chamberlain Group, Starbucks, Bibigo, Corona and Subway.

Heather and Kat talk about the different career paths that lead to this industry, changes in marketing and advertising, skilled staff at agencies working across teams, the value of in-person collaboration and shoot culture. They also discuss equity in representation in imagery and storylines, content-building shoots, what is required on both the agency and client side to tell successful brand stories, being flexible on set to allow the creative process to take place and the value of treatments.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Kat Tushim on LinkedIn here.

Mentions:

• True Chicago

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• Heather Elder's Bio
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Carrie Nygren is VP / Head of Production at Laughlin Constable and is based in Milwaukee. She has been there for 27 years with previous roles including Art Director, Creative Director and Producer. Heather and Carrie talk about the value of working in a variety of departments in any organization, thinking about what the camera does, needs and sees, the importance of being nimble right now and how clients are asking for content that lives across every platform. They also discuss experimenting with ways to record video and audio remotely, the value of creative treatments, understanding licensing, rights and usage and marketing to agencies.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Carrie Nygren on LinkedIn here. She also has a portfolio site featuring her artwork: http://www.cnygrenart.com/ and is on Instagram @cnygrenart.

Mentions:

Artist Management Association

Source Creative

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Heather Elder's Bio

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Rachel Perez is a Creative Producer at Leo Burnett and is based in Chicago. She is working on an array of clients such as Marlboro, PediaSure, Bridgestone, Nintendo and Reddi-wip. Heather and Rachel talk about remote shooting and the level of focus required, COVID shoot terms and conditions and what clients are asking for right now. They also discuss estimating and treatments, firm bids, cost consultants and photographer and director marketing.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

More about our guest:

Find Rachel Perez on LinkedIn here.

More about your host:

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook