Episode #4 of Dear CEO is here! Dear CEO is our limited series, presented in partnership with iGP where a real life industry CEO, Jovana Popovic Canaki of iGP answers your questions, about your business. 

Our host as always is Charlie Horner, and this time he's got a page full of questions from the audience about the always fun topic of KPIs. Jovana tells Charlie about her numbers background, and why as a CEO she's always paying attention the numbers, giving her some fantastic insight into which KPIs are important, what they mean, and what your businesses should care about. 

Charlie and Jovana discuss

• How important KPIs have evolved over the last 3-5 years and how they will continue to evolve over the next 3-5
• The shift from operators being primarily focused on acquisition to today's focuses of engagement and retention
• The impact of technology on KPIs and how technology has changed what operators focus on
• How to spot which KPIs are merely vanity metrics
• Which KPIs are most predictive of long term success for new market entrants

Plus, Charlie and Jovana preview her speaking appearance at the upcoming inaugural SBC Summit Malta!