Watch the full coverage of the live stream on The Emily D. Baker YouTube channel: https://youtu.be/0kj4KOQeev4 

This Case Brief dives into the legal battle between Death Wish Coffee and Liquid Death. Death Wish Coffee, a well-established premium coffee brand, is suing Liquid Death for trademark infringement and unfair competition. Death Wish Coffee argues that Liquid Death's entry into the coffee market will confuse consumers and trade on Death Wish's brand and goodwill. Death Wish Coffee has a history of protecting its brand and has successfully obtained injunctions against other "death formative" marks in the coffee space.

Liquid Death claims they have no real plans to launch coffee, despite filing trademark applications, and suggests Death Wish's CEO is "amped up on too much caffeine." They also argue that no one company can legally own the word "death." The Case Brief explores the legal arguments, including the purpose of trademark law and the concept of "reverse confusion." The outcome of the lawsuit will depend on the trademark office and ultimately the court's decision regarding the potential for consumer confusion.

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