The election campaign went up a gear in the media this week as party leaders lined up on live TV for the first time. But while the public tuned in in numbers, the pundits reckoned the debates failed to fire up the campaign. The same could be said of the other exposure opportunities the media made for the leaders.

The election campaign went up a gear in the media this week as party leaders lined up on live TV for the first time. But while the public tuned in in numbers, the pundits reckoned the debates failed to fire up the campaign. The same could be said of the other exposure opportunities the media made for the leaders.

Go to this episode on rnz.co.nz for more details