When I ask salespeople why their customers change vendors the number one answer I get is price. But when you look at B to B surveys the reality is much different. One survey I saw showed that only 15% left because of dissatisfaction with the product or price. The REAL number one answer – 67% of customers leave because they don’t feel valued by the vendor. How do we fix this? Well one way is to develop better relationships with our customers.

So fasten your seatbelts, it’s going to be a bumpy night when Scott and I discuss Quickly Creating Rapport and much more on episode 436 of the Get in the Door Podcast.