As the adage goes, leaders are readers. And Heraclitus says, “you can never step in the same river twice.”  My point is, the market is ever changing and you don’t have to create all the solutions yourself.  Sometimes, someone has already figured it out.

If I still have your interest and curiosity, stay tuned as Bill and I welcome our Guest: Mareo McCracken as we discuss his book and other ideas on episode 491 of the Winning at Selling Podcast.