If, as a salesperson, you find yourself trying to push a prospect into making a decision, you may be wasting your time. Perhaps you should consider that the person you hope to have as a customer has their own planned agenda. And if you try to force your agenda on them, you may lose the opportunity to move forward.

So prepare to get customer centric as Scott and I discuss, How to Leverage the Buyer’s Journey and other fascinating factoids on Episode 647 of the Winning at Selling podcast.