In 2001, Oprah Winfrey invited Jonathan Franzen to come on her show to discuss his new novel The Corrections. A month later she withdrew the invitation, kicking off a media firestorm. The Oprah-Franzen Book Club Dust-Up of 2001 was a moment when two ways of thinking about selling out smashed into each other, and one of them—the one that was on its way out already— crashed and burned in public, barely to be seen again. So today on Decoder Ring, what happened to selling out? This is the last episode of our current season. See you in a few months!

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For a behind-the-scenes look into some of the articles we read when we create the show, check out our Pocket collection at http://getpocket.com/slate .

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Time does funny thing to everything, but especially to tattoos. Today, four stories about tattoos whose meanings have shifted with the passage of years, decades, or centuries: first, a look into an archive of 300 preserved tattooed skins, then a personal investigation into into the Tasmanian Devil tattoo, the story of the Zune tattoo guy, and finally mistranslated Chinese character tattoos.

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You know the Tootsie Shot. It’s that shot from the movies: a really busy midtown street, protagonist smack in the middle of it all, everyone going somewhere. It’s one of the most recognizable shots in film. It can be found in Working Girl, Midnight Cowboy, Wall Street, Heartburn, Elf, Bridget Jones’s Diary, The Devil Wears Prada, The Wolf of Wall Street, and so many more. This is a short, transitional moment that often comes in the middle of a montage and takes up 30 seconds max, and sometimes just two or three. It’s just someone walking down a crowded street. So why is it so sticky?

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In the year 2000, Dan Kois was a junior book agent working on selling a secretive book proposal called IT, a codename for what would eventually be revealed as the Segway personal scooter. This is the story of the invention and development of a potentially revolutionary device, how Dan may or may not have doomed it, how the hype got out of control, and how that speculation helped birth the modern internet.

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Ilona Granet was a New York art-scene fixture who won the praise of the art world when she put up anti-harassment street signs in lower Manhattan in the mid- 1980s. Her career seemed like a sure thing, but three decades on, and so much more art later, it still hasn’t materialized, even as her contemporaries are now hanging in museums. This episode is not about the familiar myth of making it, but the mystery of not making it. What happens, to an artist—to anyone—when they’re good enough, but that’s not enough?

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If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.

On this episode, we explore the misunderstood history of Muzak, formerly the world’s foremost producers of elevator music. Out of the technological innovations of World War I, Muzak emerged as one of the most significant musical institutions of the 20th century, only to become a punching bag as the 1960’s began to turn public perceptions of popular music on its head. By the 80’s and 90’s, Muzak was still the butt of jokes, and was trying to figure out a new direction as they happened to employ many players in Seattle's burgeoning grunge scene. This is the story of how different ideas about pop music butted heads throughout the 20th century, including inside Muzak’s offices. 

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To say that hydration is an invention is only a slight exaggeration. Back in the 1970’s and ‘80s, no one carried bottled water with them, but by the ‘90s it was a genuine status object. How did bottled water transform itself from a small, European luxury item to the single largest beverage category in America? It took both technological innovation, but even more importantly it took savvy marketing from brands like Gatorade and Perrier to turn the concept of hydration, and dehydration into problem they could solve via their wares. Today, hydration has branched out from athletics to wellness to skincare, but the actual science behind all of it is pretty sketchy. If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.

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Welcome to a brand new season of Decoder Ring! On this episode, we investigate the wild world of soap operas through the lens of one legendary, decades-long, ripped-from-the-headlines storyline. The rape of Marty Seabrook dared to combine the melodrama of soaps with a serious examination of sexual assault, and over time morphed from an award-winning story about believing victims into a redemption arc for the rapist at its heart. This is the story of those who made it happen: the producers, actors, writers, and the soap opera machine itself: the perpetually moving, forever-churning, complex system that create the miracle that is the daily soap opera.  If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you can binge the whole season of Decoder Ring right now, plus ad free podcasts, bonus episodes, and much more.

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Right now Decoder Ring is working on a full season of new episodes coming this June, but in the meantime we wanted to share this episode from our friends over at The Sporkful. Each week on The Sporkful Dan Pashman and his guests obsess about food to learn more about people.

This episode is the first in a five-part series called Mission: ImPASTAble. The series follows Dan as he embarks on an epic quest: to invent a new pasta shape, get it made, and actually sell it. It's great! To hear the rest of the series, go subscribe to The Sporkful on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts.

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What took blue food so long to catch on? Today it’s all over the freezer aisle, in candies for kids, in tortilla chips, and novelty foods, but it wasn’t very long ago that food experts agreed: blue food was an impossible sell. Their best evidence was a study from the 1970’s in which subjects were served blue steaks to sickening effect. On this episode, we uncover the strange, misinformation-stuffed history of blue food, the rise of blue raspberry, and what to make of the blue food experiment that made those people sick. It may have something to do with Alfred Hitchcock. This episode was produced in collaboration with Proof, from America's Test Kitchen. Proof is a podcast that investigates the food we love. Subscribe to Proof on Apple Podcasts, Stitcher, or Spotify.

Special programming note: Decoder Ring is going seasonal! That means you won’t hear from us for a while, but we’ll be back in 2021 with a bunch of new stories released week-by-week. Thanks for sticking with us, we’re excited to try something new, and we’ll see you soon. 

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