The Interior Design Business

Decorex And The Power Of The Pop-Up


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In this episode, Jeff and Susie dive into the dynamic world of pop-up installations while exploring the enduring appeal of Decorex.

Recorded at the Sofas & Stuff showroom on the Kings Road, they’re joined by designers Tolù Adẹ̀kọ́(Adẹ̀kọ́ & Co) and Lucy Mayers (Sibyl Colefax & John Fowler), both creators of standout temporary spaces for Decorex 2025. Together, they explore what makes a pop-up truly successful, the creative and logistical challenges behind these here-today-gone-tomorrow marvels, and how temporary design can deliver lasting value.

The conversation continues with insights from Decorex’s Sam Fisher, QEST’s Deborah Pocock, and Ricky Partner from Sofas & Stuff. They look at the secrets behind Decorex’s ongoing relevance, the importance of curation, and the role of live craftsmanship in engaging audiences.

Whether you’re a designer, exhibitor, or simply passionate about interiors, this episode offers inspiration and practical advice on making the most of pop-ups and trade shows. Tune in for expert perspectives, behind-the-scenes stories, and a celebration of creativity at the heart of the design industry.

Thanks to Sofas & Stuff and to our series partner, Naturalmat, for their support.

We are a Wildwood Plus production. 

 

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