Welcome to the Tearsheet Podcast. I'm Zack Miller.

So much time and energy is spent acquiring new banking/payments/investing customers. But while financial apps have industry-high usage numbers in terms of how much time users spend on them, user lifecycles are short. A recent study showed that less than 5 percent of people who download a financial app are still using it 90 days later.

Tearsheet's Sara Toth Stub wrote a story on what top fintech and banking firms are doing to increase engagement on their apps. From focusing on an apps feed, to increasing content production, to partnering with brands their customers love, firms are finding a way to keep their users around.

Sara Toth Stub is my guest today for a deep dive podcast to discuss how top fintech and banking apps are finding success in deepening their engagement and retention of their customers.