Tearsheet's Sara Toth Stub published this week on the growing trend of on-demand transportation companies introducing financial products. Ride hailing firms like Lyft and Uber have rolled out debit cards for drivers and it probably won't be long until some sort of loyalty cards are rolled out for consumers, too.
Sara discusses what's in it for Uber and Lyft and what's compelling them to introduce more financial products like debit cards. The tie-up of next generation transportation companies and fintech is a global trend with a more pronounced effect in Asia.
Sara's article explored how integrating payments could be a competitive advantage for a ride hailing firm. We also discuss some of the banking as a service technology underpinning all these new financial products and services.