Finally, we come to defense of the ego. This is one of our most powerful motivators, but it is mostly unconscious. Simply put, we act to guard our ego from anything that would make us feel psychologically less. In doing so, it is so powerful that it allows us to bend reality and lie to ourselves and others—all outside of our conscious awareness. Defense mechanisms are the ways that we avoid responsibility and negative feelings, and they include denial, rationalization, projection, sublimation, regression, displacement, repression, and reaction formation, to name a few. When you know the ego is in play, it often takes front stage over other motivations.

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