May 01, 2025

Defying the Doubters: New Lawyers, No Fear, All the Wins

42 minutes

Starting a law firm solo right after graduation? Sounds like a one-way ticket to ramen noodle dinners and existential dread. Unless you're Giselle M. Rodriguez (immigration law) and Tristian Shannon (marketing-minded lawyer), who are laughing in the face of tradition. Jared gets the inside scoop on their rapid rise on this week's Legal Late Night. Plus, we dive into Giselle’s hobby working in film, and subject them both to the Wheel of Misfortune…I mean, Wheel of Justice! (Whatever, we’ll figure this stuff out eventually).

Check out our Most Embarrassing Spotify playlist! But come on, you know you love this stuff too.

(00:00) - Intro

(01:07) - Giselle M Rodriguez, Movie Star

(02:36) - I mean “Giselle M Rodriguez, Movie Extra”

(03:36) - Working with Liam Neeson

(08:40) - Talking with Giselle M Rodriguez and Tristian Shannon

(09:22) - Starting a Firm Right Out of Law School

(10:16) - Following Your Passion To The Right Practice Area

(11:41) - Tristian’s Path

(15:15) - Traditional Methods Suck: Leverage Modern Marketing To Get Ahead

(17:31) - Being “Lawyerly” Will Kill Your Business

(19:31) - The Work of Making Yourself Visible

(21:46) - Why Giselle and Tristian Use Interns

(23:04) - The Science of Legal Marketing

(27:40) - Key Lessons For Starting a Business From Scratch

(29:45) - Counter Program: The Wheel of Justice

Click here to view the episode transcript.

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Music: "Either Way" by Esai

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By The Legal Broadcasting Company

33 ratings