Demand beats perfection every single time — especially in medicine.
In this episode, Dr. Brad breaks down why demand is the single most important metric when starting or scaling a medical practice. If you’ve ever wondered whether you should add new services, buy a new tech stack, bring in AI scribes, or invest in SEO… stop. First ask: Do you have demand?

Brad shares hard-earned lessons from growing his own multimillion-dollar primary care practice, including:

• Why demand solves almost every business problem

• How Bezos, Zuckerberg, hospitals, and private practices all follow the same rule

• The biggest mistake new physicians make when opening a clinic

• Why you shouldn’t buy expensive tools early on

• How to know when it’s truly time to hire, expand, or add services

• Why demand is discovered, not designed

• How exponential demand creates unstoppable momentum

Whether you’re starting your first DPC clinic or scaling past your fifth location, this episode gives you the mindset and tactics to build demand—fast.