From the brand of coffee you drink, the song you like to sing, to the car you drive .. examples of intellectual property are everywhere. Which means there are also disputes over them. Right now there are two TikTok stars fighting over who owns, and I quote, "clean girl aesthetic" From October, a dedicated judicial process will be introduced in our Courts to streamline such arguments. Kate Wilson has written a book called 'The Hidden Mechanics of IP: Demystifying Intellectual Property', and tells Jesse why IP is important.