Tech trainer and coach Denis Čahuk joined me on Ditching Hourly to explain how he doubled his income by selling his value instead of selling his CV.

Denis’ links:

• https://www.linkedin.com/in/deniscahuk/
• https://craftingtechteams.substack.com/
• https://www.youtube.com/@technologistpodcast

Additional notes from https://www.podcastshownotes.ai/

Key Points

• Productized services are key in creating an offer for clients rather than just presenting a list of skills.
• The process of discovering an offer's outcome and connecting it with the needs of the client is crucial for productized services.
• Embracing the value-based pricing approach helps clients see the benefits of paying for expertise rather than just services.
• Self-publishing on Gum Road can attract tech leads, engineers, freelancers, and individuals in tech looking for a career.
• Focus on the things that bring value and decide what not to do on a project
• Overcoming self-inflicted limitations: Dennis holds tactical sessions to help teams break free from their own limitations and company culture.
• Finding what's valuable and doing nothing else: eliminating waste is more important than improving current processes.

Best Quotes

• 22:20 "That was super easy cuz by that point, I made like nine YouTube videos, which were about 30 hours of conversations."
• 23:28 "It does seem to highlight those aspects of coding that make things easier to change and cheaper to maintain into the actual workflow."
• 24:59 "Okay, this isn't about you, the developer. This is about your team and what your team might be going through."
• 36:02 "It's like, okay, "how can we get fulfillment?" How can we get that kick-ass "hell yeah!" feeling for developers without forcing them to go vegan and do yoga."
• 39:11 "And then rather than telling you, I also show you."
• 43:16 "Just talk to the customer. Find out what's valuable and then do nothing else."
• 49:32 "The overall message is "think bigger" and don't get hung up on wanting to grind on the disengagement of the employees."

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!