Most orthodontic and dental websites rank fine and still bring in almost no new patients. Luke Infinger and James Kuck break down what separates the best orthodontic websites from the ones costing practice owners money every month.
Here's what they cover:
- The SEO basics most practice sites still get wrong, starting with page titles that just say "Home"
- Why the doctor page is the second-most-visited page on almost every practice site, and how to build real trust on it
- The design and mobile checks that decide whether a patient books or leaves
- The one question most owners can't answer: how many new patients did your site produce last month?