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dentsu's media trends 2025
WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.
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By WARC
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WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.
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