Minal is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications, and organization design.

As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes working with NPR’s news managers to design a system for diversifying news sources. She is also the creator and facilitator for the DEI Executive Forum, a six-month cohort learning experience for general managers in public media that helps them become more equitable leaders and develop a strategic plan to accomplish their DEI goals.

Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. She is a sought-after keynote speaker, and her thought leadership has been published in the Stanford Social Innovation Review and TheHill.com.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.