More than half of all design projects fall outside of the private residential realm. In the workplace, healthcare, education, hospitality and residential development sectors, interior designers are frequently creating schemes for 'clients' that they never meet.

Dean Keyworth, Principal at Armstrong Keyworth and a Past President of the British Institute of Interior Design, is our guest as we explore this important and challenging aspect of design.

We look at the pressures facing designers on projects where commercial success, or, indeed, failure often rests on the designer’s ability to accurately predict the needs and aspirations of the imagined end user. We also unearth the tricks of the trade that can be employed to achieve the right design and commercial goals.

This episode is recorded in the Clerkenwell showroom of Danish furniture brand, NORR11.