Column 5 in the ongoing series of articles written by The Creative Condition host, and illustrator Ben Tallon.Exploring the nature and behaviour of creativity, the latest looks at vulnerability and it's potential value in sending the right message to potential clients.You can read any of the previous columns at https://designweek.co.ukThe Creative Condition is sponsored by Illustration X. You can see their global roster of artists, illustrators and animators at https://illustrationx.comhttps://bentallon.comhttps://bentallonwriter.com