Design Your Business | Empowering Creative Women Business Owners

Recently on the podcast, we’ve been talking about products, services, and systems, and in this episode, we’re learning about a system from its founder and CEO. 

Randi Bushell is the founder and CEO of Merri, a 3D visualization platform for the events industry, bringing venues, planners, and vendors into one single platform to design and execute best-in-class events. Prior to Merri, Randi spent her early career in e-commerce at Macy's, jet.com, and walmart.com. While planning her wedding in 2018, she struggled to make design decisions without adequate tools to visualize the event, which acted as a catalyst for starting Merri. Merri is now one of the fastest-growing platforms in the industry. 

Merri is a tool that I wish I had when I was planning weddings—so much so that I’m tempted to plan a wedding just so I can get the chance to try it out! 

In this episode, you’ll hear all about the creation of Merri including what it’s like to be the founder of a startup and how planning her own wedding led Randi down this entrepreneurial path. 

I know you’ll love Merri, Randi, and this episode, so tune in!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Planners can either sign up and add the code DYWBPodcast (not case sensitive) to the “referral code” field or simply click the following link to sign up: https://bemerri.com/signup?rf=DYWBPodcast.

Show notes available at jentaylorconsulting.com/episode18

What software are you using to house your products and services?

In this episode, I’m sharing the best systems out there for housing products and services. There are so many resources out there to help you set up your business, but this is an area that always seems to be left out. 

If you’ve been wondering where to start when it comes to deciding what system to use, let me help you! This episode is a quick and easy way to get started. Once you know the best options available to you, you’ll be able to figure out what will work best for you and your business. 

The systems I’m sharing are ones that I know work well for wedding professionals, so you don’t have to worry about that. Some will enhance the client experience and some will enhance your experience as a business owner! 

Whether you’re just getting started or you’re further along on your journey, tune in to find out what systems I recommend. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Small Business Systems Worksheet: https://jentaylorconsulting.com/smallbusinesssystems 

Show notes available at jentaylorconsulting.com/episode17

Are you a wedding planner? consultant? day director? designer? All of the above?

There are a lot of options in the wedding industry, but it’s a good idea to figure out who you are within your business because it will guide your products, niche, and offers. 

The other benefit of deciding who you are, and perhaps the most important, is that it will clarify what your responsibilities are on the day of an event. You can’t try to do everything on the day of a wedding, you have to pick a role and stick to it. 

If you need help defining who you are in your business and figuring out whether or not you need a partner, this episode is for you. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Join the Facebook Group: www.facebook.com/groups/designyourbusinessjentaylor

Show notes available at jentaylorconsulting.com/episode16

Have you ever resented a client because you felt like you weren’t being paid enough to deal with a situation? How do you avoid that happening in the future?

The answer lies in how your price your packages.

In this episode, we’re getting into the numbers. We’re talking about pricing packages and everything that goes along with it. I’m covering things like charging for your time, how to create packages, how to handle negotiations, and what the resentment factor is.

I’m even sharing the formula that you can use to determine your prices and giving you real examples to help you see how this all breaks down.

If you don’t know where to start when it comes to charging for your time,  I’m here to help. Tune in!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!


Resources Mentioned:

The Wedding Report: https://wedding.report/


Show notes available at jentaylorconsulting.com/episode15

Who is your ideal client?

Maybe you’ve got it nailed down or maybe you've never thought about this before. Even if you do have an idea of who your ideal client is, this is something that is constantly evolving.

In this episode, we’re covering who your ideal client is, how to talk to your ideal client, and how to create your ideal client. I’m also sharing examples of my ideal clients for each of my businesses and everything that I think about when I’m creating my ideal client. 

A considerable part of creating your ideal client is knowing who you are as a business and your mission. The clearer you are on who you are and what you want, the easier it will be to envision your ideal client. 

Tune in to get started! 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at jentaylorconsulting.com/episode14

Have you found your niche?

Your niche is about more than just who you work with; it’s about you, your talents, and your strengths.

In this episode, I’m sharing some questions for you to ask yourself to find your niche as well as my answers to these questions and how they have changed with my business. I want you to ask yourself these questions, but I also want to share my answers as examples to help you get started. 

We’re also taking a look at how your niche influences your brand and how to start building your brand once you’ve found your niche.

Whether you’re finding your niche for the first time or you’re reviewing your niche somewhere along your journey, this episode with these questions will provide you with so much value.

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at jentaylorconsulting.com/episode13

What’s a business without an offer?

One of the many areas of your business that you have to take care of is your products and services. Whether you’re product-based or service-based, you need to be putting out quality work.

When your clients are looking at your offer, they’re tuned into the WIIFM (what’s in it for me) radio station. Do you know what your clients really need? You have to be aware of what their problems are and how your offer solves those problems if you want them to stick around.

In this episode, I’m teaching you the basics of creating and refining an irresistible offer for your products and services. I’m covering offer creation, offer management, profitability, feedback, and more.

Whether you already have your products and services laid out and you’re looking to refine them, or you’re starting from scratch, this episode is for you.

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at jentaylorconsulting.com/episode12

Do you need to heal your hustle?

Tune in to this episode to find out what this has to do with Myers-Briggs, how to use your Myers-Briggs type in business, whether or not ambiverts exist, and what it means to heal the hustle with special guest Jessica Butts.

Jessica is the queen of all things Myers-Briggs, and I’m so excited to have this opportunity to sit down with her and find out how we can heal our hustle by having a better understanding of ourselves.

Jessica Butts is a psychotherapist, three-time author, Myers-Briggs expert, corporate trainer, and keynote speaker. She recently sold everything she owns and moved to Maui to heal her hustle. She hopes to help others do the same through her podcast, upcoming book, retreats on Maui, and private work with people. She is an ENFJ and her greatest passion in life is helping people understand their personality types so they can be more unapologetically themselves in life, love, and business

If you want to be more productive at work, do more of what you love, and create better relationships, this episode is for you.

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Jessica’s Personality Assessment: https://jessica-butts.mykajabi.com/personality-assessment

Jessica’s Books: https://jessicabutts.com/buy-the-book/

Show notes available at jentaylorconsulting.com/episode11

Do you find it easy or difficult to work from home?

Many of us in the wedding industry are working from home when we’re not in an event space. Some people thrive in a WFH environment, but it doesn’t come without its challenges. 

If you have a hard time staying focused and doing everything you said you were going to do within work hours, I’ve got some tips and tricks for you. 

This episode is all about the things you need to get done while you’re working from home. We’re talking about things like having a separate place to work, managing work meetings, and scope creep. 

Even if you’re not working from home right now, you might want to stick around for this episode so that you’re prepared if you ever need to in the future! If there’s one thing the pandemic has taught us, it’s that we never know what’s going to happen. 

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Resources Mentioned:

Join the Facebook Group: www.facebook.com/groups/designyourbusinessjentaylor

Episode 5: Creating Boundaries & Expectations: www.jentaylorconsulting.com/episode5 

Episode 9: Time Blocking: The Secret to Creating Your Perfect Day: www.jentaylorconsulting.com/episode9 

Show notes available at jentaylorconsulting.com/episode10

What would your perfect day look like?

I’ve learned that the secret to creating my perfect day is time blocking, so I am sharing my process with you in this episode. I use this method to help my clients create their perfect days as well because it really works.

At the beginning of the episode, I’m teaching you how to identify what you’re spending your time on right now so that you know how long your daily tasks take and where you might have some extra time in your schedule.

If you get to the end of the day and feel like you’ve achieved nothing, you’re not alone. I’ve been there, so tune in because I want to teach you what I have learned and how I am time blocking my schedule to get everything done now!

I would love to connect on Facebook: www.facebook.com/JenTaylorConsulting & Instagram: www.instagram.com/jentaylorconsulting!

Show notes available at jentaylorconsulting.com/episode9