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We meet keynote speaker, trainer and coach Jeff Gothelf, and speak about how Jeff helps build collaborative cultures and adopt modern ways of working in organisations.

Jeff tells us about his background in design, particularly the intersection of design and agile methodologies. He shares his experience in creating and popularising Lean UX, a process outlined in his book with Josh Seiden. The conversation delves into the challenges of selling and explaining user experience to businesses that didn't initially understand its value.

Jeff emphasizes the importance of translating design work into language that business leaders care about, focusing on the impact on solving business problems. The discussion also touches on the evolution of user experience in tech and software businesses during a pivotal time.

Jeff addresses the challenges in implementing Objectives and Key Results (OKRs) within organisations. He highlights the need for a qualitative approach to objectives and the importance of key results being metrics that measure human behaviour.

The conversation provides insights into the foundations of UX and the current hurdles in fostering a deep understanding of OKRs within organisations.

An interesting one to record and an interesting listen for sure. Enjoy!

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