Summary:
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.

In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.

Key Points:

• Lesson One - Culture eats strategy for breakfast (01:03)
• What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)
• Lesson Two - User experience is the most important investment you can make (05:07)
• Lesson Three - Turning to VCs for capital should be a last resort (07:40)
• I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)
• Lesson Four - When scaling, be conservative when hiring (11:49)
• I discuss how really successful companies have high revenue per employee (14:26)
• Lesson Five - People underestimate the importance of thinking long-term (15:29)
• Lesson Six - Sometimes it pays to go global (18:21)
• Wrap-up (19:52)

Mentioned:

Alejandro Rivas-Micoud LinkedIn

Userlytics Website

The Drucker Institute Website

Ben Kobulnicky Youtube

Itai Lahan LinkedIn

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL