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On todays episode we have a conversation with orthopedic innovator, inventor, and visionary Dr. Anthony Hedley.  He has a huge footprint in the orthopedic space and has contributed to many an implant design in use to this day.   We continue to examine the  foundational floor of device sales....Humility.  Do we listen to understand, or listen to respond?  Humility makes the former possible, whilst conceit makes the latter likely!

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On todays episode we have a conversation with orthopedic innovator, inventor, and visionary Dr. Aaron Hofmann.  His body of work in our reconstruction space is voluminous, yet he contributes to this day whilst still honing his craft.   The father of so many concepts we take for granted in 2020, this is a must-listen if joints interest you!  We conclude our Mr. Rogers series and examine the  foundational floor of device sales....Humility.  A very UNsexy word, yet critical to our success across the board in this business (and life).

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We continue or series on speaking "Freddish" and discuss how to remove some of the "certainty" in our dialogue.  A great conversation with TJO CEO Erin Hofmann as she discusses joint reconstruction and Operation Walk!

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On today's episode we talk about the value of a mentor, the "tripod" of medical device, continue our series on 'Freddish" AND have a great conversation with Emmie Brown!    She is currently a senior partner with Southwestern Consulting and works with sales reps all over the country.

Mister Rogers
https://www.theatlantic.com/family/archive/2018/06/mr-rogers-neighborhood-talking-to-kids/562352/

Emmie Brown
https://www.southwesterncoaching.com/emmie-brown/

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Today we talk about the 3 P's...Private precedes Public!  We continue our series on Mr. Rogers Neighborhood as we learn to speak "Freddish", and have a wonderful conversation with Dr. Peter Daly of Summit Orthopedics and One World Surgery about his life and mission.  We also find a way to slip in Blake Shelton and the Three Stooges...I know, right?!

One World Surgery
https://oneworldsurgery.org/

Three Stooges Hoi Polloi
https://www.youtube.com/watch?v=-oMWnI1jJaU

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This weeks episode we talk about the current device climate and the concept of "desperate times demand desperate measures"....Fact or fiction?  We have a great discussion with device rep Cam Sexton, inventor of Relay One. I love seeing reps transition to entrepreneur as there are a lot of great ideas out there!

Also, we revisit the stapling juggernaut of yesteryear, US Surgical.  What can we take away from some of their sales 'techniques'?

https://www.nytimes.com/1984/05/13/business/us-surgical-s-checkered-history.html

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On today's episode we speak to Precision OS CEO Dr. Danny Goel regarding their exciting technology in the Virtual Reality space!  We talked last week about "how" to say things, this week we jump into the "what" utilizing a very thoughtful speaker....Mr. Fred Rogers of Mister Rogers Neighborhood.

Precision OS Tech:
https://www.precisionostech.com/#

How to Sell Freddish:
https://www.mentalfloss.com/article/547536/mr-rogers-rules-for-talking-to-kids

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Today we travel to the UK and take a trip through time with Dr. Martin Pickford!  Great conversation with him as we talk about the formation of the UK registry, the history of orthopedics, robotic technology and what makes a good rep.  We open up the segment talking about our VOICE....how does it make people feel?  We utilize info on the voice from a book you need to read! 

https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

Amazing book, more to come from this resource!

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This episode we talk about resilience, commitment and what's it like to be a device rep in the beautiful, rugged state of Alaska.  For fun we discuss one of the greatest April Fools jokes ever played by a Sitka resident.   Click to read more about this positively epic prank!

hoaxes.org/af_database/permalink/the_eruption_of_mount_edgecumbe/

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I talked with a truly bad-to-the-bone Vietnam-era LRRP and get perspective on managing the challenges of the present!  We have a great conversation with orthopedic surgeon (and entrepreneur), Dr. Jim Hundley, creator of orthopaediclist.com.

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