Device Nation Podcast

On todays episode we have a conversation with social media influencer and orthopedic surgeon/entrepeneur Dr. Scott Sigman!  He has contributed much to creating awareness of opioid-sparing technologies and is making waves in the laser space addressing inflammation....Be sure to subscribe to his podcast!!!

https://www.ortholazer.com
https://theorthoshow.com

We examine the "Ability" aspect of the three A's (Availability, Affability and Ability) with a special focus on INABILITY.  What do you do when your perfect presentation leads to....nothing?                                                           

On todays episode we have a conversation with internet/publishing impresario and Bronxcare Health System Chief of Orthopedics Dr. Ira Kirschenbaum!  His presence on the web has contributed much to the dissemination of information in orthopedics and continues to this day with the Journal of Orthopedic Experience and Innovation.   We examine the "Ability" aspect of the three A's (Availability, Affability and Ability) with a special focus on PERSISTENCE.  Do you have what it takes to wait out a marriage?                                                                

Be sure to check out his latest endeavor!
https://journaloei.scholasticahq.com/about

On todays episode we have a conversation with orthopedic giant Dr. Leo Whiteside.  His ideas are integral to much of the reconstruction space we work in today....he has contributed to the production of 6 unique implant systems!   We continue to examine the  foundational floor of device sales in light of the three A's....Availability, Affability and Ability.  Are you available?  

On todays episode we have a conversation with orthopedic innovator, inventor, and visionary Dr. Anthony Hedley.  He has a huge footprint in the orthopedic space and has contributed to many an implant design in use to this day.   We continue to examine the  foundational floor of device sales....Humility.  Do we listen to understand, or listen to respond?  Humility makes the former possible, whilst conceit makes the latter likely!

On todays episode we have a conversation with orthopedic innovator, inventor, and visionary Dr. Aaron Hofmann.  His body of work in our reconstruction space is voluminous, yet he contributes to this day whilst still honing his craft.   The father of so many concepts we take for granted in 2020, this is a must-listen if joints interest you!  We conclude our Mr. Rogers series and examine the  foundational floor of device sales....Humility.  A very UNsexy word, yet critical to our success across the board in this business (and life).

We continue or series on speaking "Freddish" and discuss how to remove some of the "certainty" in our dialogue.  A great conversation with TJO CEO Erin Hofmann as she discusses joint reconstruction and Operation Walk!

On today's episode we talk about the value of a mentor, the "tripod" of medical device, continue our series on 'Freddish" AND have a great conversation with Emmie Brown!    She is currently a senior partner with Southwestern Consulting and works with sales reps all over the country.

Mister Rogers
https://www.theatlantic.com/family/archive/2018/06/mr-rogers-neighborhood-talking-to-kids/562352/

Emmie Brown
https://www.southwesterncoaching.com/emmie-brown/

Today we talk about the 3 P's...Private precedes Public!  We continue our series on Mr. Rogers Neighborhood as we learn to speak "Freddish", and have a wonderful conversation with Dr. Peter Daly of Summit Orthopedics and One World Surgery about his life and mission.  We also find a way to slip in Blake Shelton and the Three Stooges...I know, right?!

One World Surgery
https://oneworldsurgery.org/

Three Stooges Hoi Polloi
https://www.youtube.com/watch?v=-oMWnI1jJaU

This weeks episode we talk about the current device climate and the concept of "desperate times demand desperate measures"....Fact or fiction?  We have a great discussion with device rep Cam Sexton, inventor of Relay One. I love seeing reps transition to entrepreneur as there are a lot of great ideas out there!

Also, we revisit the stapling juggernaut of yesteryear, US Surgical.  What can we take away from some of their sales 'techniques'?

https://www.nytimes.com/1984/05/13/business/us-surgical-s-checkered-history.html

On today's episode we speak to Precision OS CEO Dr. Danny Goel regarding their exciting technology in the Virtual Reality space!  We talked last week about "how" to say things, this week we jump into the "what" utilizing a very thoughtful speaker....Mr. Fred Rogers of Mister Rogers Neighborhood.

Precision OS Tech:
https://www.precisionostech.com/#

How to Sell Freddish:
https://www.mentalfloss.com/article/547536/mr-rogers-rules-for-talking-to-kids