Lisa McGrath chats with Kyle Bailey about his marketing strategies in local home services. They explore residential vs. commercial marketing, predatory pricing, and the importance of reputation. Kyle shares travel stories, tackles online trolls, and offers insights into the trades and finance industries. They discuss women's challenges in trades, AI's impact, and using Google Maps for business. Topics include cost estimation, financial management, team building, and even barbecue debates. Leadership, SEO, parenting, and generational work ethics are covered, wrapping up with Kyle's insights on SEO services and business opportunities.
(0:00) Introduction and guest introduction: Kyle Bailey
(0:46) Kyle Bailey's background in marketing and specialization in local home services
(3:20) Marketing differences: Residential vs. Commercial and predatory pricing
(6:00) Vetting clients and the importance of reputation in trades
(9:00) Personal story interlude: Travel experiences
(17:19) Tackling online trolls and the guest's trades and finance background
(19:22) Female perspective and challenges in the trades industry
(23:10) Residential vs. commercial trades and the impact of AI
(27:29) Leveraging Google Maps for local businesses
(30:08) Estimating costs and client relations in construction
(36:07) Financial management and balancing work with personal projects
(41:10) Team building in trades and food's role in it
(43:31) Texas vs. Alberta: A barbecue and beef debate
(45:13) Culinary talks: Cooking steaks with sous vide
(49:12) Leadership, daily routines, and SEO strategies
(52:12) Sales consulting, customer concerns, and holistic business marketing
(57:02) Discussing parenting, generational work ethics, and participation trophies
(1:02:04) The impact of participation trophies on youth and concluding with Kyle
(1:04:26) Kyle's SEO services, business opportunities, and contact information
(1:06:06) Service areas for Kyle's business and closing remarks