Adam, Joanna, and Zach speculate about Diageo's recent acquisition of Ritual Zero Proof: with Seedlip already in the portfolio, why add another brand? Does the growing popularity of "zebrastriping" in the UK portend a similar trend here in the US? What is the target market, and why is it likely to be largely on-premise? Plus, an extended discussion of hotel bars. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Adam is drinking: Martini at Corner Bar

Zach is drinking: Bale Breaker "Pink Skies" Fresh Hop IPA

Joanna is drinking: Casamara Club "Superclassico" Aperitivo

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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