This week’s edition of the No-Till Farmer: Influencers & Innovators podcast, we all thrill to no-till. Or maybe we’re all no-till tigers. Whatever you do, remember to farm ugly.

These are a few of the slogans and gimmicks used by this week’s guest, Dick Foell during the early days of no-till farming in the early 1970s. Foell worked at Chevron to promote and develop a then little-known chemical by the name of paraquat, a herbicide that helped move no-tilling from a loose collection of bottom-line minded innovators to a national soil health movement.