Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation. Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526   Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register 

Differentiate Your Content with Joe Zappa

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In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.

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In today’s episode of 'The Agents of Change,' we’re joined by Carolyn Beaudoin, the creative mind behind Boxcar Agency's success. As a messaging strategist and conversion copywriter, Carolyn has revolutionized how subscription businesses communicate, tackling the complex challenge of engaging multiple audience segments with her innovative Hybrid One Reader approach. Today, she’ll share her secrets on crafting messages that resonate across diverse groups, enhancing engagement and driving long-term revenue. Don’t miss out on these game-changing insights that could redefine your marketing strategies! https://www.theagentsofchange.com/532

How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin

Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google's latest algorithm changes, from enhancing content quality to diversifying your SEO strategy across various SERP features. https://www.theagentsofchange.com/531 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

Staying On Top of Google’s Algorithmic Changes with Adam Di Frisco

Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and transform your approach to creating captivating and effective customer experiences. https://www.theagentsofchange.com/530 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

Choice Hacking: Drive Sales Through Simplicity with Jen Clinehens

In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light on its significance as well as some strategies to consider. https://www.theagentsofchange.com/529 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024

How to Set Your Prices with Melina Palmer

In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528 Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit Thank you emailtooltester! https://www.emailtooltester.com

Differentiate Your Content with Joe Zappa

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