Key Points:

• How Verblio got their start (01:02)
• Steve explains who (and what) Verblio is competing against (04:35)
• How Verblio is attracting top talent (07:33)
• Steve talks about scaling while maintaining content quality (08:08)
• What Verblio is doing to build brand reputation (08:37)
• My thoughts on the importance of story-based marketing over fact-based marketing (09:06)
• Steve talks about the sales channels Verblio is exploring at this stage in their growth (11:42)
• My take on why timing is so important when entering a rapidly growing market (13:42)
• Steve’s thoughts on product strategy and competing on value (15:00)
• I explain why identifying your company’s uniqueness can lead to success (16:12)
• Why Verblio chose to focus on digital marketing agencies (17:58)
• Verblio’s strategy for future growth (20:14)
• My thoughts on avoiding commoditization in mature categories (21:21)
• Wrap up (24:20)

Mentioned:

Verblio

Steve Pockross

Scott Yates

Wade Green

How Ross Hudgens focused on high quality clients, content and services to grow Siege Media

Mimi Turner

The magical science of storytelling, David JP Phillips

“Only the Paranoid Survive” by Andrew Grove

Roger Martin

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL