Idea reports that modern influencers have become central to the dissemination of political messaging, with government and political party machinery increasingly pivoting towards commercial influencer engagement to reach audiences disengaged from mainstream media. What minimum transparency standards should Malaysians be demanding to differentiate between genuine or paid opinions. Sabrina Firdaus Aloysius, Senior Executive of Research and author of the report from Institute of Democracy and Economic Affairs (IDEAS) tells us.

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