Digiday Live

When Forbes introduced its contributor model, there was skepticism around giving outside writers direct access to publishing. Now the company is spreading this model across the world. Managing director of international Alan Griffin explains the benefits of outsourcing content creation, both to revenue and editorial quality.

Mo Mullen joined West Elm two years ago to start West Elm Local, a program that scouts local artisans and businesses in order to sell their products in West Elm stores. The venture has since scaled from two stores to 70.

With over 100 brands worldwide, Time has been aggressively expanding its digital offerings. For this legacy publisher - one of the largest in the world - that means shifting focus to scale while maintaining the quality it's known for. Time aims to create loyal audiences across its properties by providing valuable content focused on specific interests. The company's svp of international strategy John Marcom is on the podcast.

Lane Bryant's recent campaigns are all about encouraging their customers to embrace their bodies. Even for a plus-size retailer, it's a sensitive subject field to be playing in. In order to avoid exploiting women's insecurities while selling clothing, Beitler has a simple answer: be transparent.

Miki Agrawal is the founder of Thinx, the first period-proof panty that, the company hopes, could have the power to tackle taboos around menstruation. In this session, Agrawal discusses how she chooses her teammates, how a good product can change minds, and how those controversial subway ads came to be.

Publishers are using tactics like header bidding and entering private exchanges in an attempt to be programmatically self-sufficient. We talk to two of them about how it's going.

Call it the great cleanup. Part of programmatic's evolution involves a bigger platform crackdown on fraud and clearer standards on viewability. The presidents of US Interactive Media and Bauer Xcel Media dig deep into this disruption.

Of ad tech's persistent myths is that it doesn't require the human touch -- and that it has nothing to do with creativity. But it turns out it also demands platform savvy and context.

While Clarins has mostly stayed out of the digital marketing space, their most recent campaign was tailored around reaching a very specific client. Director of facial skin care marketing and advertising Maria Bertorelli discusses going all in with social.

Last fall, CNN launched Great Big Story, a distributed video network that lives across Facebook, YouTube, mobile and other platforms. Armed with team of 35 producers, editors, audience development experts and salespeople, Great Big Story thinks there is a great big opportunity to do feel-good, inspirational content. Chris Berend, the man behind the initiative, takes us through how his startup hopes to build a new brand within a decades-old media powerhouse.