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Digiday Live
Digiday Live episodes
- Anheuser Busch's Tina Wung: Collaboration is the new competition
Collaboration is a nice to have, but hard to implement. Tina Wung, director of digital strategy and innovation at Anheuser-Busch has the answers. In this session, we discuss how Wung has created the right structure to create the most efficient collaboration.
16 min - Refinery29’s Amy Emmerich and Young Turks’ Cenk Uygur on why they’re all-in on platforms
Social platforms have made it easier for digital publishers to scale audiences. But each platform is unlike the other, which forces publishers to think and rethink how they approach each platform and what sort of resources they devote to each. In this discussion, Refinery29’s chief content officer Amy Emmerich and The Young Turks CEO Cenk Uygur demonstrate how different platforms offer different opportunities to reach, engage and ultimately make money from their audience.
16 min - Wade Allen, vp digital innovation at Chili's on making dining digital
Wade Allen, vp of digital innovation at Chili's, is a believer in disruption. In this session, he explains how he pushed through digital in the unlikeliest of places: the dining room.
14 min - Music producer and entrepreneur Ryan Leslie on the importance of owning your audience
Social platforms are attractive to many content creators and media companies because they are easy outlets to reach most of your fans. But while you can connect with your fans there, these relationships are on the platforms’ terms. Content creators are giving up control in exchange for scale. Ryan Leslie, a Grammy-nominated music producer and CEO of SuperPhone, shares how he built a platform that connects him -- literally -- to his most loyal fans, and why it’s important to own the relationship with your audience as much as finding ways to reach them.
26 min - Erin Dwyer, svp, global ecommerce and social, Haven Beauty on the biggest challenges
Brands have a lot of challenges, or so they say. Erin Dwyer of Haven Beauty has the answers. In this rapid-fire round with Digiday managing editor Shareen Pathak, she sounds off on ROI, content and why sometimes it takes a village to do a small thing.
19 min - Cory Jones, chief content officer at Playboy, on the post-nudity era
The Playboy bunny has long been synonymous with all things
X-rated. But modern audience have required that it adapt. Theydeveloped richer content focused on broader men’s interests, notjust centerfolds. Chief content officer Cory Jones explains.14 min - Studio@Gawker executive director Paul Sundue: Autoplay video is a great way to goose the numbersIn this session, Studio@Gawker executive director Paul Sunduedishes his speedy and unfiltered thoughts on hot industry buzzwordsin publishing, such as millennial-focused publishers, the future ofthe banner ad, Snapchat teams and more.
Paul Sundue, executive director, Studio @ Gawker, Gawker
MediaBrian Morrissey, president and editor-in-chief, Digiday
13 min - NatGeo’s James Williams and Defy Media’s Thao Hoang: Content and distribution go hand-in-hand
Content may be king, but a solid distribution
strategy that leverages the type of content and the audience it’sintended for is key in helping media companies generate revenuesacross platforms. In this session, NatGeo’s head of digital videoJames Williams and Defy media’s svp of business development ThaoHoang discuss how publishers need to create content withdistribution in mind -- and why a one-size-fits-all does not workanymore.12 min - Shailesh Prakash, CTO of The Washington Post, on modernizing newsThe growth of The Washington Post in recent months has beensubstantial. Readership numbers are increasing and the publicationis surpassing others that have long led the field. We discussed thesecret to its success as well as its motivations and strategies forthe future.Shailesh Prakash, chief innovation officer, The WashingtonPostLucia Moses, senior editor, Digiday18 min
- Bleacher Report’s Joe Yanarella on taking a “magazine” approach to platforms
Backed by a $100 million investment from parent company Turner, Bleacher Report is looking to significantly expand on platforms. Editor-in-chief Joe Yanarella describes how the publisher is taking a “magazine” approach to each platform, and why each platform requires heavy planning and thinking if a publisher is to grow.
10 min
About Digiday Live
From the publisher's feed
This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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