Digital Business Evolution

In this episode of the Digital Business Evolution Podcast, Jess is talking all about personal branding with the one and only Marina Middleton. Marina is a mother, wife, entrepreneur, and podcast host solely committed to helping women build their personal brand. She is the founder of Empower Confidence which is a personal brand agency. Empower confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brands and, most importantly, communities.

Today Marina takes us through the 4 Pillars of personal branding and how branding is more than the visual identity of who you are and what your brand looks like. Branding is all about the feeling someone gets with you when you are around and when you are not around. Personal branding doesn't start with paid ads or getting in front of as many people as possible; it starts with the human behind the brand, which is you! Learn how to figure out what you want to be known for so it can fuel your content and sell your products.

As always, cheers to your evolution!

Key Takeaways:

• Learn the difference between broadcasting and actually being vulnerable.

• Learn about giving yourself permission to evolve and change.

• Learn about the 4 pillars of branding to set up your business for success.

Key Timestamps

[3:12] – How do you see branding;

[11:46] – Is it clarity first or serving clients for feedback;

[22:12] – Broadcasting vs Vulnerability;

[29:44] – Pillar of branding #1 - The human behind the brand;

[35:05] – Pillar of branding #2 - Brand;

[37:21] – Pillar of branding #3 and #4 - Business and marketing. ;

Episode Quotes

• "Personal branding is not just so you have this personal reputation, but to also provide value and make a difference." - Marina Middleton

• "Marketing just means that you are connecting with someone else." - Marina Middleton

Episode Resources

• Join The FREE Digital Business Evolution Live Experience! https://www.jessglazer.com/dbelive2023

• Marina Middleton - The She Did It Anyways Podcast: https://shediditanywaypodcast.buzzsprout.com/

Connect with Marina Middleton

Instagram: @Marinamiddleton

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this "Mike Drop" edition of the Digital Business Evolution podcast, Jess and Mike talk all about good and bad personal development investments. After having a conversation reflecting on their journeys so far, they realized they have been investing for quite some time and decided why not do a podcast episode on this big topic.

There are many reasons why you might be scared to invest. And when it comes to an investment you made it is natural to ask yourself, "Was this actually a good or bad investment?" Jess and Mike offer tangible tools and mindset shifts to overcome these fears of investments and find out if what you invested in is in alignment with what your goals are.

As always, cheers to your evolution!

Key Takeaways

• Learn about asking yourself: did you put in the necessary work and give the investment a chance?

• Learn how to figure out how to pay for these investments and how important your goals really are to you.

• Learn how there are no such things as bad investments because everything is a lesson and a path down something much greater you can't see now.

Related Links

• Join The FREE Digital Business Evolution Live Experience! https://www.jessglazer.com/dbelive2023

About Jessica DeRose

Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.

Connect with Jess and Mike

Instagram: @iamjessicaderose @mike.derose

TikTok: @iamjessicaderose

Youtube: @jessicaderose

In this episode of the Digital Business Evolution Podcast, Jess sits down with the epitome of a serial entrepreneur Harriette Jackson. Heartbreakingly, at the height of her accomplishments, she lost everything when her business partners planned, plotted and succeeded in stealing her entire client list and setting up a competing business on their own. It was a pivotal moment that left Harriette financially, emotionally and spiritually broke.

This is an episode you are going to want to listen to multiple times as this inspirational journey provides key, teachable lessons which took Harriette from a quarter of a million pounds of debt to millionaire status in just 3 years.

As always, cheers to your evolution!

Key Takeaways:

• Learn how to learn from teachers and embody what you learn before teaching it to your clients for validation.

• Learn about the 10 energy bodies and how to clean your energy!

• Learn how to stop running away from yourself and step into your true purpose.

Key Timestamps

[3:34] – What Is A Priestess;

[11:22] – The Common Mistakes Of Being A Bridge For Your Clients;

[13:22] – How To Learn Without Immediately Wanting To Teach For Validation;

[17:00] – Why We Cannot Live Without Separation;

[31:22] – The 10 Energy Bodies;

[36:22] – How To Clean Up Our Energies;

Episode Quotes

• "It's like we need our clients to tell us we are successful so that we can be successful, instead of focusing on being successful first, so that the recognition comes after, so that the recognition is irrelevant to our validation of our beingness and our essence." - Harriette Jackson

• "We end up constantly running from separation and if we are running from separation then we are running from life itself, we are running away from ourselves and that does not equal the evolution of conscious humans." - Harriette Jackson

Episode Resources

• What is your coaching superpower? Take the FREE 60-second quiz here: jessglazer.com/quiz

• Submerge into the depths of your subconscious to reveal & release all that keeps you in misalignment. The Femme Experience: https://femme.askharriette.co.uk/femme-experience/

Connect with Harriette Jackson

Instagram: @askharriette

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess shares the 1 thing she did differently to scale her business to multiple 7 figures.

Group coaching, when done right, can yield exponentially more impact and income for entrepreneurs. Jess covers how powerful group settings can be as humans are naturally drawn to them creating incredible results and freeing up more time and space for you to show up even better for your clients.

As always, cheers to your evolution!

Key Takeaways:

• Learn about the powerful results and benefits that come from like minded people being in the same room encouraging each other towards similar goals.

• Learn about how networking is your rocket fuel to get you to the next level in your life and business.

• Learn how to ensure your clients are seen and heard in your group programs.

Episode Resources

• Build and scale your email list today! https://www.jessglazer.com/buildyourlist

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this special episode of the Digital Business Evolution Podcast, Jess and her friend Jackie Serviss do a live interview swap! This candid coffee conversation is filled with lots of laughs and fun but also incredible stories of impact, transition, and what it takes to run a successful business.

Jackie Serviss is a seasoned human resource executive with over a decade of experience assisting leaders and aligning together people strategies and talent acquisition. Through the power of people, Jackie builds teams and creates sustainable impact. Learn today all about not only Jess's story from pain and rock bottom to successful business owner, but also Jackie's story of similar experiences after suffering from a brain tumor and feeling unfulfilled in the 9-5 corporate America life.

As always, cheers to your evolution!

Key Takeaways:

• Learn to be the best leader and build the best business structure for you and your team.

• Learn about following your intuition and getting over your fears.

• Learn to stop putting your business before your mission!

Key Timestamps

[5:28] – From Teacher To Millionaire;

[16:36] – Jess's Current Business Structure;

[21:56] – What Is Leadership;

[31:56] – From Corporate America To Building A Business;

[41:18] – Listening To Intuition And Getting Over The Fear;

[53:26] – Common Mistakes Of Creating A Vision And Hiring;

Episode Quotes

• "I didn't come from that world. I'm just here now because I've continuously said yes, I've tried things, i've failed more times than maybe someone listening and that's what we tell our clients all the time." - Jessica DeRose

• "Our job when we become leaders is to lead our people and those people are running our business." - Jackie Serviss

Episode Resources

• Build and grow your email list today! https://www.jessglazer.com/buildyourlist

• Jackie Serviss website for all things hiring, organization chart and business clarity: https://www.jackieserviss.com/explore/

Connect with Jackie Serviss

Instagram: @Jackieserviss

Podcast: @TheJackieServissShow

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is chatting all about why you don't need a big following to make a big impact and money. This is a short but powerful episode that will give you a mindset shift on how to stop letting the number of followers be the reason that's holding you back from helping people in the world.

With over 11 years of using organic social media marketing and having gone through different evolutions of her business, Jess herself has built a multiple 7 figure company with a small following! So, if followers don't equal revenue, what does? Jess answers that question here today and gives you the tactical strategies to detach from getting the number of followers to really focusing on what you are selling.

As always, cheers to your evolution!

Key Takeaways:.

• Learn how to stop focusing on going wide and instead focusing going deep on building relationships with your current followers.

• Learn how to play the game of marketing by getting crystal clear on what it is you are putting out there and being known for.

• Learn how to reframe your thinking and make it about the audience and not you!

Episode Resources

• Build and grow your email list today! https://www.jessglazer.com/buildyourlist

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is joined by Kelly Kussman. If you ever wanted to create a product based business this is an episode for you! Kelly started her career in fragrance as a buyer for a major department store where she fell in love with the nature of scents and their abilities to make memories tangible. After 20 years of working in the field and having 2 ectopic pregnancies Kelly realized life is so short and it's not guaranteed so she started the Cayla Gray perfume collection. The Cayla Gray collection honors the beauty and heartbreak of Kelly's bittersweet experience and is named after the first child she lost. Kelly has separated her business from traditional perfume practices by creating clean scents that are American made, ethically sourced, and fairly priced.

Jess and Kelly go over the process behind making these perfume products, how to create great networks, how far ahead to plan for your inventory and so much more!

As always, cheers to your evolution!

Key Takeaways:

• Learn the difference between selling to retail and directly to consumers.

• Learn how to get your items in stores and at pop up events to create networks and sell!

• Learn how to make an action plan for the year and not fall for the shiny object syndrome

Key Timestamps

[9:10] – Educating the public on Fragrance;

[14:02] – The process of making perfumes;

[20:00] – Should you have multiple manufactures;

[23:30] – Pop Up events and converting;

[27:50] – What does capitol look like for the business;

[39:55] – How far ahead are you planning;

Episode Quotes

• "Self care is a deeply personal ritual that is really a self celebration." - Kelly Kussman

• "Scent is so closely tied together to memory. What is the ritual you want to create for your customers? What is the moment you are wanting to bring them back to every single time? What is the thing you want them to remember?" - Kelly Kussman

Episode Resources

• What is your coaching superpower? Take the FREE 60-second quiz here: jessglazer.com/quiz

• Subscribe to the Cayla Gray email to be the first in the know of new products! https://manage.kmail-lists.com/subscriptions/subscribe?a=UcSVqe&g=UFPXqM

Connect with Kelly Kussman

Instagram: @KellywardKussman

Website: https://caylagray.com/

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this special episode of the Digital Business Evolution Podcast, 11 industry leaders will be sharing their best business advice, tips and hacks that are working in their multiple 6 and 7 figure businesses! These clips were recorded live in Sedona where Jess and team DBE were hosting their elite mastermind retreat. Head on over to our Youtube page if you want to see the stunning backdrop of Sedona while these ladies spoke. If you are interested in what some of the most successful women in the business industry are doing right now then listen in on this episode!

As always, cheers to your evolution!

Key Takeaways:.

• Learn how to set real obtainable goals and actions you can take towards them.

• Get practical sales tips.

• Learn about revenue generating activities!

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

Connect with Shannon Buruchian

Instagram: @Shannon Buruchian

Connect with Carly Agar

Instagram: @Carlyagar

Connect with Carrie Cohen

Instagram: @Carriecohen

Connect with Jessi Cushenberry

Instagram: @Jessicushenberry

Connect with Paige Lawrence

Instagram: @Paigelawrence

Connect with Stephania Ochs

Instagram: @Stephaniaochs

Connect with Megan Yelaney

Instagram:@Meganyelaney

Connect with Diana Davis

Instagram:@Dianadavis

Connect with Hayley Luckadoo

Instagram:@Hayletluckadoo

Connect with Kimberly Kesting

Instagram:@Kimberlykesting

Connect with Jen Gitomer

Instagram:@Jengitomer

In this episode of the Digital Business Evolution Podcast, Jess is speaking with personal development expert, mindset strategist coach and international speaker Brad Bizjack. Brad's mission is to help entrepreneurs come alive to their limitless possibilities while arriving at their own unique version of success. Buckle up and get ready to take lots of notes because today's episode is all about mindset, building a successful business and breaking through limiting beliefs.

Brad has a 6 figure success model that every business owner can take to create success in their life. Learn today all about this model and this strategic mindset shift that is available to anyone as Brad starts deep within the floorboards of your mind, removing all the moldy limiting beliefs and replacing them with what you need to take action and change your life! We then move on the emotional mastery, drive, alignment and then fulfillment and legacy! This model is all about feeling alive because when you feel alive you pull things to you.

As always, cheers to your evolution!

Key Takeaways:

• Learn how to unrealistically dream and live into your compelling future.

• Learn how to stop checking the boxes of your to do list and how to start doing the things that bring you fulfillment.

• Learn about the ultimate fuel to your success!

Key Timestamps

[8:54] – Getting under the floorboards of your mind and limiting beliefs;

[13:04] – Becoming aware and taking aligned action;

[17:46] – Unrealistically dream;

[30:16] – Stop checking the boxes. Ask what result do i want today;

[33:04] – Getting into your best state before making content;

[38:38] – Vibrational Alignment;

Episode Quotes

• "The longer we choose to perceive pain as wrong, the longer the negative emotions stack, and that limits the actual actions we take in our business." - Brad Bizjack

• "What result do I want today? And what you will find is that the number 1 action that will lead to that result is typically the thing you avoid the most." - Brad Bizjack

• "Your mind is a tool your heart uses to create an amazing life. When you view your mind as a tool instead of the thing that decides your life, all of a sudden making decisions becomes very easy." - Brad Bizjack

Episode Resources

• Secrets To Selling On Social Masterclass: https://digital-business-evolution.thrivecart.com/selling-on-social/

• What's Your Unique Success Archetype Quiz - https://quiz.bradbizjack.com/sf/7191e922

Connect with Brad Bizjack

Instagram: @Bradbizjack

Website: @Bradbizjack.com

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is going over 5 ways to provide a better client experience, which in turn will give them better results and will help you get better testimonials and case studies. Everything starts with thinking about the end in mind for your clients. If you know where your clients want to go you can help them get there faster and more effectively.

It is your job to lead your clients through a safe journey, giving them small wins throughout and creating a roadmap so they are not going in blind and with fear. It's about the customer experience from the moment they come into your bubble and that expectations equal experience. So it is up to you to build and foster your relationship with your clients before, during and after your programs!

As always, cheers to your evolution!

Key Takeaways:.

• Learn how to clean up your onboarding process and not forget about your clients once they buy from you.

• Learn how to make your clients feel supported once they are inside your container

• Learn how to diversify your ways of teaching for different learners and create roadmaps for their journey.

Episode Resources

• Secrets To Selling On Social Masterclass: https://digital-business-evolution.thrivecart.com/selling-on-social/

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose