Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess interviews Eliza Shirazi, founder of Kick It, a kickboxing method focused on promoting health and wellness and inspiring women to make authentic connections. Eliza shares her personal and business evolution story, including how she started as a step aerobics instructor and transitioned to founding Kick It, which has grown into a well-respected brand with over 400 certified instructors and partnerships with major brands.

Discussed in this episode is also the importance of staying focused on your end goal and the conversation of growing a business and maintaining momentum, especially after experiencing a spike in growth. This is also an episode about learning to not put so much pressure on yourself and where to compare yourself and your business to other moments in your entrepreneurial journey.

As always, cheers to your evolution!

Key Takeaways:

• Learn about finding opportunities and building a community from scratch.

• Learn all about the Kick It By Elisa certification and how you can get certified as well!

• Learn about not taking your foot off the gas when you experience a spike in your business.

Key Timestamps

[12:12] – How it all started;

[16:27] – Success through persistence;

[30:06] – What is Kick It and who is it for;

[37:06] – From fitness instructor to business owner;

[50:36] – The coaching industry boom

Episode Quotes

• "Kick It is for the person who wants to feel well inside and out. They are interested in not just burning calories or shrinking, they're interested in feeling strong." - Eliza Shirazi

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

• Follow Eliza On Her Official Instagram Page For All Things Kick It By Eliza: @KickItByEliza

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Eliza Shirazi

Official Website: https://www.kickitcrew.com/linkinbio

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is talking about the importance of having an organizational chart for your business. Whether or not you actually have a team or it's just you, an organizational chart is an essential part of growing and scaling your business. You will be surprised at how this often overlooked piece can be either a catalyst for growth or a detriment to your business.

As always, cheers to your evolution.

Key Takeaways:

• It's important to keep in mind you cannot put 2 people in one seat. Having too many people under one role can be messy and confusing leading to no growth.

• There are 5 key roles in any business organization. Each of the 5 roles in a business all connect to create growth, success and structure.

• Once you have your business structure you can figure out where you want to DAD which stands for Delete, Automate, and Delegate. From here you can structure your days to be much more smooth and productive.

Episode Resources

• If you are a visual learner make sure to check out this episode on the official DBE Youtube page! Jessica DeRose

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess explores the topic of predatory marketing and how it discriminates against certain types of learners and buyers. She emphasizes the importance of being pro-your own business and offers guidance to achieve time, location, career, and financial freedom.

In this 2nd part of the series, Jess breaks down the final 4 of the 8 key indicators to avoid in the digital business industry. These include: not using personal banking screenshots as marketing tools, prioritizing profit margins over revenue, and not putting the cart before the horse in marketing. If you haven't listened to part 1 of this series, it is encouraged to go back and take in that information before diving into this one.

As always, cheers to your evolution!

Key Takeaways:

• Learn what type of wins coaches and mentors should share with their clients.

• Learn if the amount of money a coach or mentor makes determines if you should hire them or not.

• Learn why screenshots or personal investments and bank accounts should not be used as marketing tools.

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution podcast, Jess speaks with Amanda Bucci, who is the first two time guest on the show! Amanda is a serial entrepreneur and content creator, who talks about navigating the world of social media, personal growth, and building an authentic personal brand while facing judgment. Today Jess and Amanda discuss the importance of distinguishing between trolls, critics, and haters, as well as the impact feedback has on personal growth and development.

Amanda shares insights from her recently published book, Followed, which offers a guide for content creators on building their personal brand. This episode also covers the responsibility of content creators, the challenges of managing content, and the importance of self-awareness in achieving business success. Tune in for practical steps on navigating the world of content creation with compassion and consideration!

As always, cheers to your evolution!

Key Takeaways:

• Learn how content creators manage the pressure of influencers in their industry.

• Learn how businesses can make their audience feel like they have one-on-one conversations with them.

• Learn what role does self awareness play in dealing with trolls and haters on the internet.

Key Timestamps

[6:38] – The importance of creating unique content;

[11:03] – How business brand and identity are separate but need to work together;

[30:49] – How social media can be a mirror for personal development;

[40:55] – Dealing with trolls and haters;

[54:36] – Finding value in honest conversations

Episode Quotes

• "Choosing content creation means choosing to become more confident and comfortable with yourself and grounded in your authentic truth, because this environment will lead you to see that it's the only option." - Amanda Bucci

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

• Grab Followed By Amanda Bucci On The Official Book Website: @Amandabucci.com/Followed

• Head On Over To My Most Recent Post On Instagram @iamjessicaderose And Comment Followed For A Chance To Win A Free Copy Of The Book!

Connect with Amanda Bucci

Personal Instagram: @Amandabucci

Followed Book Instagram: @Followedbook

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this "Mike Drop" edition of the Digital Business Evolution podcast, Mike and Jess discuss the invaluable power of getting into the right room, with like minded individuals, all coming together to help grow and support one another in their entrepreneurial journeys. After being on the heels of hosting their most recent mastermind with some of Digital Business Evolutions higher level clients, Jess and Mike are buzzing with energy and talking about the 5 things everyone was able to take from being together.

Masterminds are hands down the best way to create the most powerful networks and truly collapse the time in moving the needle in your business. A lot of people come into masterminds thinking the facilitator or host is the one person that knows it all and everyone learns from. While the facilitator should absolutely be able to deliver to the group, the reality is after being in many different rooms with many different individuals and powerful personalities since 2014, Jess has learned that the true magic is in all of the people that are gathered in these mastermind rooms.

As always, cheers to your evolution.

Key Takeaways

• Learn how a mastermind is like an agreement contract that says that the person or people putting it on all agree that it's a safe space in terms of actually being uncomfortable.

• The truth is the creator or facilitator of the mastermind might only just be a couple of steps ahead of you and they often learn just as much as you from the people in the room bringing in their expertise and ideas and experiences.

• Learn all about Accountability! You are speaking into existence your goals, and now you have a group of people holding you accountable throughout the year! There is truly no price tag for that.

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

Connect with Jess and Mike

Instagram: @iamjessicaderose @mike.derose

TikTok: @iamjessicaderose

In this episode of the Digital Business Evolution Podcast, Jess explores the topic of predatory marketing and how it discriminates against certain types of learners and buyers. She emphasizes the importance of being pro-your own business and offers guidance to achieve time, location, career, and financial freedom.

Part one covers the first four indicators of predatory marketing, including over-promising and under delivering, lack of transparency and authenticity, and focusing on quick and easy results. Jess highlights the importance of being authentic with clients and setting realistic expectations, as unethical practices can ultimately harm customers and businesses.

As always, cheers to your evolution!

Key Takeaways:

• Learn what is predatory marketing and how it hurts consumers and buyers.

• Learn some of the biggest marketing mistakes made by struggling coaches and entrepreneurs.

• Learn the importance of delegating for business growth.

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess connects with 2 very special guests as they dive deep into mindset, social media, communication, and Sex! Today meet your new BFF couple Vanessa and Xander. who together, are a shockingly open and self described nerdy couple. This couple is all about sharing their sexual experiences and sharing with everyone step by step techniques for improving your relationships and sex life!

Being open about sex on social media can be a polarizing topic. With that comes a lot of questions surrounding how vulnerable and open Vanessa and Xander are and how they manage it. What is the fine line between marketing and vulnerability? How do they navigate judgment? And how have they built a community that is so strong? All of these questions and more are answered in this fun and very informational episode you won't want to miss.

As always, cheers to your evolution!

Key Takeaways:

• Learn how vulnerability has an impact on your community to build strong relationships.

• Learn how to build a strong community by doing what you find the most fun and delegating the rest.

• Learn about the 5 conversations every couple should be having in the bedroom!

Key Timestamps

[4:00] – How did it all start;

[11:15] – How vulnerable should you be on social media;

[14:35] – What is vulnerability hangover;

[20:40] – How to navigate judgment on polarizing topics;

[29:35] – Building a strong community;

[36:20] – The Sex Talks book;

Episode Quotes

• "If you can talk about sex, you can talk about anything." - Vanessa & Xander

• "There's nothing that's really that embarrassing because there are so many people that go through the same things." - Xander

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

• Official Website For Vanessa and Xander's New York Times best seller book: Sextalksbook.com

Connect with Vanessa & Xander

Instagram: @VanessaandXander

Website: @vmtherapy.com

Podcast: @ThePilloTalksPocast

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is going over why you want to make sure whether you are a coach, a service provider or even own a brick and mortar business that you are building an email list. Today Jess not only talks about the "why" behind having an email list but how to build an email list, as well as how to use organic social media to build your list consistently.

Lets face it, at the end of the day we are at the mercy of these social media platforms and their algorithms. Why not have a list of hot potential clients that are ready to buy from you? A list that you have full control over instead of borrowing a list from a platform like Instagram and hoping the algorithm is in your favor? This is one of the biggest reasons you want and need to be building your email list as an entrepreneur. If you want to learn the other big reasons then make sure to listen to the full episode and circle back to this one because it is incredibly crucial for growing your business.

As always, cheers to your evolution!

Key Takeaways:.

• Learn why email marketing is yet another platform you can build an audience on.

• Learn how to build your email list by providing free value to your potential clients.

• Learn how to continue nurturing your audience even after you get their emails.

Episode Resources

• Build and grow your email list today!

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is coming in with a hot tip you are going to want to take down and refer back to. We promise you this tip is going to save you lots of time, keep you organized, and make content creation so much easier.

Every current cellular device has the ability to make photo albums of all the pictures and videos you take throughout your life. For years we've been taking pictures of special events and making albums of these moments, so why not for our business!? Creating different albums for your business is truly a game changer because it saves so much time! You will also be more consistent with your content and not have to worry about taking pictures and videos when you're not really feeling up to the task. Today Jess goes over the photo albums she uses for her business and why you should start using this strategy too.

As always, cheers to your evolution!

Key Takeaways:

• Learn how creating photo albums saves so much time.

• Learn how different photo and video albums can be used to create content for your business.

• Learn how to use albums to create consistency and habits for your audience.

Episode Resources

• Build and grow your email list today! https://www.jessglazer.com/buildyourlist

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this special episode of the Digital Business Evolution Podcast, Jess is celebrating the official 100th episode of the DBE podcast! And what better way to give back and say thank you to all the listeners and downloaders who have been along for the journey since day 1, than to have team Digital Business Evolution on the show!

Whether you are on the fence about hiring a team for your business, maybe getting burnt out doing it all alone, or just want some insight and perspective about what goes on behind the scenes at DBE, this episode is for you! Without these amazing men and women of team DBE, Jess and the business would not be where it is today, striving to impact so many online business owners like yourself.

As always, cheers to your evolution!

Key Takeaways:

• Learn the key roles each DBE member plays in the DBE business machine.

• Learn how to manage a team and their different skill sets, viewpoints and emotions.

• Learn from some of the biggest mistakes the team has made and how to avoid stepping into each other's roles.

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect With Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose