Digital Business Evolution

In this episode of the Digital Business Evolution Podcast, we get to go deep in learning about the psyche of the entrepreneur, with Carrie Cohen. Carrie is a New York University trained Licensed Psychotherapist. She has had her own private practice for over 20 years and specializes in working with Entrepreneurs, Founders & CEOs who are scaling their business to navigate the growing pains of business building without burning out. She is the creator of The NeuroLeadership Approach - a psychology based method to entrepreneurship and leadership. And if you've seen Billions - you can think of her as your Wendy.

In the coaching industry it's easy to feel responsible for your clients and their success so Carrie and Jess speak today on how to handle your mindset when it comes to how not to go beyond your scope of practice. Carrie walks us through her approach of subconscious reprogramming and how it starts with identifying and targeting limiting beliefs, going to the source of them to remove them, and replace them with repetitive actions.

As always, cheers to your evolution!

Key Takeaways:

• Learn how to not take on what your clients are feeling and "keep your pipes clean."

• Learn the 3 steps of Carries NeuroLeader Approach.

• Learn about common mistakes and myths of subconscious reprogramming.

Key Timestamps

[5:44] – Feeling responsible for your clients;

[8:50] – Subconscious reprogramming;

[15:22] – Mind body regulation;

[22:00] – The 3 different regulation states;

[25:56] – Success leadership mindset;

[30:16] – Common mistakes and myths of subconscious reprogramming;

Episode Quotes

• "If there is already a path that's been carved out for us, we're going to by default take that same pathway; until we create a new one and start walking down that one enough, so that we have etched out a new little pathway." - Carrie Cohen

• "We have to connect what's going on in the present, with what's being activated from the past, so that we are operating from a here and now place rather than a then and there place." - Carrie Cohen

Episode Resources

• What is your coaching superpower? Take the FREE 60-second quiz here: jessglazer.com/quiz

• Carrie Cohan official Website: https://carriecohencoaching.com/

Connect with Carrie Cohan

Instagram: @CarrieCohen

LinkedIn: @CarrieCohen

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this "Mike Drop" edition of the Digital Business Evolution podcast, Jess and Mike discuss how they navigate social media use as a couple and how they work to have a healthy relationship with its use. It's easy to get sucked into social media and see a lot of negativity that affects your mental health or someone's personal life but when you learn how to use it correctly it can be a very powerful tool for good.

At the end of the day, whether we like it or not, social media is not going anywhere any time soon. There's so much to take and learn from this episode so be sure to tune in!

As always, cheers to your evolution!

Key Takeaways

• Learn why you don't have to share everything in order for people to connect with you.

• Learn about setting boundaries for yourself and for your relationships.

• Learn the best ways to deal with trolls and negativity in the social media world.

Related Links

• Fall in Love with Social Media: https://www.jessglazer.com/love-social

About Jessica DeRose

Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn't even know existed.

Connect with Jess and Mike

Instagram: @iamjessicaderose @mike.derose

TikTok: @iamjessicaderose

Youtube: @jessicaderose

In this episode of the Digital Business Evolution Podcast, Jess is joined by Michelle Thames as they take a different approach in talking about organic social media content. Michelle has been an influencer for 13 years and after being fired from her corporate government job she decided to bet on herself and go into freelancing. This path of freelancing led to Michelle working for a large beauty brand as their first social and digital manager helping the brand reach over 500k on IG and millions in revenue.

Michelle Thames teaches her clients how to get their business more visible, attract more clients, how to monetize and scale all by leveraging the power of organic social media content. Today you can expect a breakdown of what exactly is organic social media content and why it is so powerful; as well as how to stand out on all social media platforms when there is so much saturation. Jess and Michelle also talk about posting strategies, how important it is to keep up with new features and trends as they come out, pitching yourself to speak at events or in podcasts and so much more.

As always, cheers to your evolution!

Key Takeaways:

• Learn how to lean into organic social media content and not use paid ads.

• Learn about planning your social media content to make more sales!

• Learn how to pitch and about being pitched too.

Key Timestamps:

[3:40] – What exactly is social media content;

[8:06] – How to stand out in saturation;

[13:18] – The importance of new features and trends on social media platforms;

[16:08] – Michelle Thames posting strategy;

[20:16] – Do's and Don'ts of pitching;

[28:40] – Working together with your spouse.

Episode Quotes

• "There should always be a plan around posting your offers because if you don't, you are going to be upset no one bought your products but it's because you didn't have a plan to get those people in and it's different for every platform." - Michelle Thames

• "Don't look at it as I have to do all these social platforms right now. Think about the real plan and the longevity of your business, not for the right now but for where your business really thrives and where does it really makes sense." - Michelle Thames

Episode Resources

• Download Michelle Thames FREE Content Calendar To Help Grow Your IG And Become Consistent: https://stan.store/michellelthames

• What is your coaching superpower? Take the FREE 60-second quiz here: jessglazer.com/quiz

Connect with Michelle Thames

Instagram: @MichelleThames

Podcast: @SocialMediaDecodedPodcast

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is going over one of the most important lessons taught in Digital Business Evolution's signature program, E+mpower! Jess was able to hit her first million in revenue with under 10,000 followers on Instagram by using organic social media content and she is here to teach you how.

Jess goes over 6 key things that you can start doing immediately to see results. Once you have the ability to master a few of these items you will be attracting dream buyers and absolutely making more sales. It's not a question of needing more followers but rather how to effectively communicate with the ones you already have!

As always, cheers to your evolution!

Key Takeaways:.

• Learn how to use organic social media content to gain market research, feedback and direction!
• Learn how to not only increase your revenue but also your profit margin.
• Learn the difference between building an audience and building a community.

Episode Resources

• Build and grow your email list today! https://www.jessglazer.com/buildyourlist

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast Jess sits down with Candy Valentino to talk about all things wealth. Candy Valentino started her business at 19 years old with no degree, no corporate background, no money, and no internet. She started, scaled, and successfully sold businesses in service, retail, e-commerce, and product manufacturing in addition to creating a vast real estate portfolio as a flipper and investor.

Leveraging her 24 years of experience amassed from creating successful businesses in multiple industries, Candy created Founders Organization. Focusing on business development and entrepreneur education, Founders Organization supports entrepreneurs in their pursuit of growth, scale and profit in their businesses. Candy also recently released her first book of a multi-book series, WEALTH HABITS – 6 Ordinary Steps to Achieve Extraordinary Financial Freedom.

Listen in today and learn all about what the true definition of what wealth is, different types of incomes, investing, debt, and how to get recession proof. As Candy puts it, it's not just think and get rich, you have to do and put in the work to have a rich life. The difference with Candy's approach to wealth is that she makes all of these wealth concepts so tangible and easy to understand because anyone can build wealth as it is here for you too.

Key Takeaways:

• Learn why wealth is here for you too and how to create assets!
• Learn about not working for money and spending it but rather working for it, investing it, and then spending.
• Learn all about getting rid of bad debt and becoming recession proof.

Key Timestamps

[4:52] – What is the definition of wealth;

[12:43] – Different types of income;

[18:38] – Investing even if you don't make much money;

[32:40] – It's all about the long game;

[41:15] – How to be Recession Proof;

Episode Quotes

• "What do you want your life to look like? The most important part for people to understand is if you don't develop that concept and understanding, you will eventually trade time for money for the rest of your life." - Candy Valentino

• "The question is what are you willing to say no to now so that you can say yes to anything later?" - Candy Valentino

Episode Resources

• To purchase Candy Valentino new book, Wealth Habits at https://wealthhabitsbook.com/

• What is your coaching superpower? Take the FREE 60-second quiz here: jessglazer.com/quiz

Connect with Candy Valentino

Instagram: @CandyValentino

TikTok: @CandyValentino

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess explains the 5 things you can do today to increase revenue as an entrepreneur using email marketing. Whether to help increase open rates for your emails, click through rates, or increase your conversion rates, Jess has got you covered here on this fast, easy and digestible episode.

Emails can be very boring and eye-wandering. As Jess quotes "we are in a war of attention," so the faster you can grab someone's attention and the longer you can hold someone's attention, the more likely you are to succeed not just with email marketing but in all types of marketing for your business.

Key Takeaways:.

• Learn how to use pictures and GIFs as pattern interrupts to create relatability and likeability.
• Learn how to make your emails easier to read by breaking it apart as much as possible.
• Learn all about the most important thing to get people to open your email which is the subject line!

Episode Resources

• Build and grow your email list today! https://www.jessglazer.com/buildyourlist

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast, Jess is going over why you want to make sure whether you are a coach, a service provider or even own a brick and mortar business that you are building an email list. Today Jess not only talks about the "why" behind having an email list but how to build an email list, as well as how to use organic social media to build your list consistently.

Lets face it, at the end of the day we are at the mercy of these social media platforms and their algorithms. Why not have a list of hot potential clients that are ready to buy from you? A list that you have full control over instead of borrowing a list from a platform like Instagram and hoping the algorithm is in your favor? This is one of the biggest reasons you want and need to be building your email list as an entrepreneur. If you want to learn the other big reasons then make sure to listen to the full episode and circle back to this one because it is incredibly crucial for growing your business.

As always, cheers to your evolution!

Key Takeaways:.

• Learn why email marketing is yet another platform you can build an audience on.
• Learn how to build your email list by providing free value to your potential clients.
• Learn how to continue nurturing your audience even after you get their emails.

Episode Resources

• To build and grow your email fast and for free click the link below to get started! https://www.jessglazer.com/buildyourlist

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast Jess is joined by one of her dear friends Nicole Culver. Nicole helps experts create evergreen weekly sales, without fancy funnels, expensive ads or large audiences. She has worked in the online space for over a decade and has figured out exactly what it takes to really build a business with full time income, in part time hours. For Nicole it's always been about how she can be better as an individual and how she can support her clients more. The basis for her and all her business has always been about keeping things simple, doing what works for her, and then rinsing and repeating.

Tune in to today's incredible episode as Jess and Nicole cover the topic of declining launch performances and how to get the results you've been wanting by focusing on the rich niche buyer. The fact is buying behavior has changed and as Nicole stated people are buying from people more than ever before so this is something you are not going to want to miss out on. Other topics discussed today include working with your spouse and how to scale your evergreen model as well as showing people what's possible and giving them aspirations!

As always, cheers to your evolution.

Key Takeaways:

• Learn how to work with your spouse and roles you both have within the company.
• Learn how to scale the evergreen model.
• Learn what a rich niche buyer is and how to focus on them to help even more of your audience.

Key Timestamps

[3:38] – Making Full Time Income On Part Time Hours;

[11:44] – How To Work With Your Spouse;

[21:50] – How Do You Scale The Evergreen Model;

[27:45] – What Is A Rich Nich Buyer;

[32:30] – How To Sell To The Different Buyers;

Episode Quotes

• "When you speak specifically to that one person you are seeing them and that's what they need from you but if you're all over the place it's confusing. You have to ask yourself, if you go all in on this one segment and you can help impact more people is that worth it for you?" - Nicole Culver

• "What's the alternative to launch performance declining? The Alternative is the rich niche. It's about talking to the person who are your buyers right now. It's about how to bring in high quality leads who are ready to buy.'' - Nicole Culver

Episode Resources

• Grab Nicoles The Rich Niche Evergreen Sales System For Free! https://nicoleculver.co/the-riche-niche

• Join the bonus January 2023 Class of E+mpower today! https://www.jessglazer.com/empower-2023-waitlist

Connect with Nicole Culver

Instagram: @nicoleculver

The Shift Show Podcast: https://nicoleculver.co/podcast/

Connect with Jessica

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

In this episode of the Digital Business Evolution Podcast Jess sits down with Bridgitte Carroll Mallinson. Bridgitte is a functional dietitian specializing in gut health, a business coach, and the founder of GutPersonal Supplements. After healing herself and a decade of studying functional medicine and nutrition and healing hundreds of women, she realized even women who eat super healthy, have a lot of gut issues. She started a gut health coaching company in June 2020 which skyrocketed to reach $1million in sales in 16 months! With that success, she focused on business coaching in 2021 before launching her personalized line of gut health supplements, GutPersonal. GutPersonal is not only female founded but also female FUNDED and operated.

Learn today all about affiliate programs: what is a good affiliate program, how to be a good affiliate, and what are the key components in running an affiliate program. Jess and Bridgitte also talk today about building a community, and the mindset shifts behind having affiliates for your programs and paying them afterwards.

As always, cheers to your evolution.

Key Takeaways:

• Learn what exactly is affiliate marketing.
• Learn how important it is to warm up your audience.
• Learn why using affiliates is good for your business!

Key Timestamps

[3:46] – How to take action!;

[13:00] – What is affiliate marketing;

[19:18] – Why you should become an affiliate;

[23:18] – Building a community;

[35:46] – Mindset shift to raise capital;

Episode Quotes

• "I think belief in whatever you are selling is most important. Whether you are selling your own product or whether you are selling someone else's, people can feel the energy when you show up to sell it." - Bridgitte Mallinson

• "When we have 5,000 instagram followers, but we have 200 affiliates, think about how small in comparison we are with our 1 account and who we can reach, to having affiliates with the exponential growth they bring with their audience. " - Bridgitte Mallinson

Episode Resources

• Join the bonus January 2023 class of E+mpower today! https://www.jessglazer.com/empower-2023-waitlist
• If you want to try GutPersonal products take the quiz right here to get personalized supplements! https://www.gutpersonal.com/jess10

Connect with Bridgitte Mallinson

Instagram: @bridgittemalli

Official GutPersonal Website: https://www.gutpersonal.com/?dt_id=25932

Connect with Jessica

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

Tune in to today's very fun and special episode of the Digital Business Evolution podcast as you are not going to want to miss today's guest! Jess will be on the other side of the mic this time around because Digital Business Evolution's very own integrator Lauren Hunnewell will be interviewing Jess! What makes this episode so fun is that Jess was not prepared for any of these questions! We get to learn more than ever before about the founder of Digital Business Evolution and get a little more up close and personal to her life and what truly drives her.

Related Links

• Join the bonus January 2023 class of E+mpower today! https://www.jessglazer.com/empower-2023-waitlist

About Jessica DeRose

Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses through organic social media marketing. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jess is here to unlock doors you didn't even know existed!

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

Youtube: @jessicaderose